Hanna Smith
Marketing Director and Agency Owner
17 yrs experience · 10-20 hrs/week
About
I am an accomplished entrepreneur and marketing leader with over 17 years of experience driving growth and brand success across multiple industries. As the Founder of Ghost Tree Creative, I bring my photography background and creative vision to life by helping companies tell deeper stories through branding, design, and strategic marketing initiatives. Throughout my career, I have successfully founded and built five diverse companies from the ground up, honing expertise in brand design, graphic creation, event planning, and targeted marketing campaigns that generate measurable sales results. A core strength of my work is developing brands with a strong emphasis on strategic market segmentation—identifying distinct audience groups and tailoring initiatives that build loyalty, deepen engagement, and increase revenue. In addition to my entrepreneurial ventures, I currently serve as Director of Marketing for two premier ski resorts in Northern California. In this role, I oversee all aspects of marketing strategy, including campaign management, digital and social media platforms, website and app design, e-blasts, product development, and event marketing. My leadership has guided teams in delivering high-impact results, driving sustained growth, and creating memorable guest experiences. With a unique blend of entrepreneurial insight, creative direction, and data-driven execution, I excel at crafting and implementing marketing strategies that resonate with target audiences. I am passionate about harnessing the power of creativity and technology to elevate brand presence and drive lasting business success.
Skills
Experience
- Marketing Director · Dodge Ridge Mountain Resort
As a Marketing Director, likely responsible for developing and implementing marketing strategies, managing campaigns, and enhancing brand presence.
- Marketing Director · Bear Valley Mountain Resort09-01-2023
As a Marketing Director, likely responsible for developing and implementing marketing strategies, managing campaigns, and enhancing brand presence.
- Professional Photographer · Hanna Jeanne Photography05-01-2006 – 10-01-2022
As a Professional Photographer, responsible for capturing high-quality images, editing photos, and managing photography projects.
Education
- California State University, StanislausBachelor of Arts - BA, Business/Commerce, General
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