About
With a Bachelor’s Degree in Business Administration from the University of Oregon, I have built a robust career in growth marketing. Currently, I serve as the Director of Growth Marketing at Canada Pooch Ltd., where I lead strategies to enhance customer acquisition, engagement, and retention. Prior to this role, I was the Senior Growth Marketing Manager at the same company, focusing on brand visibility and growth. My experience extends to MVMT, where I held positions from Paid Social Coordinator to Acquisition Marketing Manager, honing my skills in campaign optimization and customer acquisition. My journey in marketing has been marked by a consistent drive to leverage data-driven strategies to achieve business objectives and foster brand development.
Experience
- Director of Growth Marketing · Canada Pooch Ltd.07-01-2022
As the Director of Growth Marketing, responsible for leading and executing strategies to drive customer acquisition, engagement, and retention.
- Senior Growth Marketing Manager · Canada Pooch Ltd.03-01-2021 – 07-01-2022
As a Senior Growth Marketing Manager, focused on developing and implementing marketing strategies to enhance brand visibility and growth.
- Acquisition Marketing Manager · MVMT07-01-2020 – 03-01-2021
As an Acquisition Marketing Manager, responsible for driving customer acquisition through various marketing channels and optimizing campaigns for performance.
- Paid Social Senior Specialist · MVMT04-01-2019 – 07-01-2020
As a Paid Social Senior Specialist, managed and optimized paid social media campaigns to increase brand awareness and customer engagement.
- Paid Social Coordinator · MVMT04-01-2018 – 04-01-2019
As a Paid Social Coordinator, assisted in the execution and management of social media advertising campaigns.
Education
- University of OregonBachelor’s Degree, Business Administration
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