Sarah McMahon, MBA

About

I am a purpose-driven leader and seasoned Marketing General Manager with over 14 years of experience ranging from start-ups to Fortune 500 companies. I create thoughtful growth and technology strategies that consider the short- and long-term, and I have demonstrated success at garnering buy-in from stakeholders, motivation from my team, and orchestrating major growth initiatives. A few major accomplishments in my career include: - Grew P&L annual revenues of $50M-$500M - Created a loyalty program and led a multi-year, omnichannel implementation for a $1B+ D2C retailer - Built a GTM capability for a consumer marketplace that led to record-high market share levels - Implemented experimentation frameworks that inform brand strategy and leverage AI personalization. - Directly led teams of 3-15 by rallying around purpose and collaboration, spanning cross-functional capabilities of marketers, commerce professionals, analysts, and engineers. My areas of expertise include: Purpose-led Team Building | GTM | P&L Responsibility | Marketing & Content Strategy | Ecommerce & Digital Retail | Customer Acquisition & Retention | Experimentation | Customer Data Platforms (CDP) | Segmentation & Audience Activation strategy | CRM & Lifecycle Marketing | Customer Analytics | Paid Media Optimization | Attribution and Media Mix Modelling | Social Engagement | Partnerships | Influencer & Creator marketing My hobbies include surfing, running, gardening, fitness, hunting for street art, backpacking, and traveling.

Education

• UCLA Anderson School of ManagementMaster of Business Administration - MBA
• University of Illinois ChicagoBachelors of Science, Statistics
• General Assembly
• New York UniversityDigital Media & Marketing Certificate
• Indianapolis Art Center
• La Fundación Ortega y GassetLanguage and Culture Study Abroad Program - Buenos Aires, Argentina

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