Hannah Dechristoforo

Hannah Dechristoforo

Senior Brand Designer | Growth Design | Creative Direction & AI Innovation

9 yrs experience · Boston, MA · 20-30 hrs/week

About

Versatile creative brand leader focused on elevating digital identities and cross-functional growth. Proven track record delivering scalable design systems, integrating AI, and driving brand design and product innovation across tech, fashion, and consumer industries to drive growth. Adept at building and mentoring high-performing teams, aligning design with business goals, and delivering measurable impact.

Skills

Adobe Creative SuiteAdvertisingBrand DesignBrandingCanvaCreative DirectionCreative MarketingFigmaLogo DesignUI/UX Design

Experience

  • Senior Brand Designer · JOBCASE12-01-2019 – 09-30-2025

    Trusted to own company-wide design direction, mentor team members, and drive initiatives at the intersection of product, marketing, and technology. Directed brand design and execution across web, email, and social media. Led the design and launch of Jobcase.ai, collaborating with product and engineering to deliver a platform that showcased AI capabilities and brand innovation. Introduced AI-powered design tools, reducing concept development time and enabling efficient creative for the company's AI career coach. Established scalable creative processes across product, marketing, and sales. Redesigned app flows and web architecture in partnership with product teams, improving user experience and conversion.

  • Art Director · Talbots08-01-2018 – 12-31-2019

    Advanced from freelance designer to art director within months, trusted to lead digital creative strategy and translate brand identity across platforms. Elevated campaign execution to align with seasonal marketing goals. Improved creative delivery timelines and stakeholder alignment. Orchestrated homepage, email, and paid social design updates for seasonal campaigns, increasing engagement. Delivered high-impact digital assets for product launches, coordinating with merchandising and marketing.

  • Freelance Graphic Artist · NIC + ZOE05-01-2018 – 08-31-2018

    Transformed the digital identity of a lifestyle fashion brand through innovative e-commerce design, campaign development, and promotional content that supported growth and reinforced brand positioning. Produced weekly emails and campaign visuals in collaboration with e-commerce and merchandising teams, ensuring timely and brand-aligned execution. Strengthened promotional messaging across digital channels by developing creative for social media, banners, and paid placements.

  • Marketing and Design Manager · BLUE HILLS WEALTH MANAGEMENT02-01-2018 – 05-31-2018

    Directed a full company rebrand, modernizing the visual identity while retaining brand equity. Redesigned and relaunched the website and marketing materials, improving client engagement and supporting stronger lead generation. Coordinated client marketing events and vendor partnerships, expanding quarterly outreach and boosting brand visibility.

  • Marketing and Design Manager · CARTER VALIDUS08-01-2016 – 02-28-2018

    Designed digital and print collateral, including branded booklets and promotional materials that strengthened company initiatives and reinforced brand identity. Directed creative strategy for corporate events and trade shows, elevating brand visibility and creating engaging on-site experiences for attendees.

Education

  • University of TampaBachelor of Fine Arts (BFA), Graphic Design and Advertising
  • Florence University of the ArtsStudy Abroad, Photography Abroad

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