Inessa Skorodinsky

About

Visionary leader with over 20 years of experience driving transformative design strategies, empowering high-performing teams, and delivering innovative, user-centered solutions. Expertise in crafting cohesive product ecosystems, scaling design organizations, and aligning creative efforts with business objectives. Skilled in FinTech B2B2C creative development, change management, strategic market research, and competitive analysis. Advocate for innovation, collaboration, and experimentation.

Experience

• Marketing Consultant · Vizmoo, JeMe Agency, Diamond Edge, Elf, Magnitude2023 – present

  Developed integrated marketing and UX strategies to enhance engagement and UX consistency across platforms. Designed and implemented data-driven campaigns to expand reach across consumer and provider segments. Championed a human-centered branding approach, creating trust and emotional connections through seamless user experiences.

• Senior Manager, Head of Design · Vanguard2020 – 2023

  Led performance marketing creative development for B2B response and UX. Spearheaded a global brand refresh, establishing a governance framework for consistency across platforms. Developed an AI learning plan to improve team adaptability and accelerate innovation.

• Creative Director · Teaspoon Agency2018 – 2020

  Shaped creative direction and lead-gen strategies in the startup phase of an agency. Led creation of multi-channel brand identities, campaigns, and digital ecosystems. Delivered marketing strategies contributing to a 40% increase in new business.

• Creative Director, Preferred Vendor · Tyco International–

  Developed long-term marketing strategies that align design efforts with business objectives, creating scalable design ecosystems that adapt to evolving market demands.

• Senior Art Director · EURO RSCG Life Catapult–

  Led global brand identity development and messaging strategies, ensuring differentiation and consistency across markets, including both B2B and B2C sectors.

• User Experience Creative Lead · Dow Jones & Company–

  Integrated design strategies with business objectives to deliver campaigns that resonate with customers, enhancing brand loyalty and market share.

• Senior Art Director · Quicksilver–

  Led customer engagement strategies that increased market share, using rapid prototyping and agile development processes.

• Art Director/Graphic Designer · ZBridge Software–

  Championed creativity and experimentation, leading teams through ambiguity and calculated risk-taking.

• Graphic Designer · M&M Associates–

  Built diverse, high-performing teams focused on inclusivity and professional development.

Education

• University of the ArtsBFA, Graphic Arts

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