Hannah McFarland

About

I am an award-winning content creator with a strong background in photography, graphic design, and social marketing. I rebranded a mental health organization, boosting reach and engagement through targeted marketing strategies. You can also find my work featured on Bowling Green State University’s social media and website, as well as other digital platforms. Known for my quick work ethic, collaborative approach, and keen eye for aesthetics, I am passionate about creating impactful visuals and effective marketing campaigns.

Experience

• Content Creator · Redstar11-01-2025 –

  Creative content production and marketing materials for photography and branding projects; responsible for photo, video, and graphic design; collaborating to elevate brand presence.

• Social Marketing Coordinator · PACT for Families Collaborative11-01-2025 – 03-01-2026

  Drive strategic social media campaigns to amplify engagement and impact; design compelling marketing materials; oversee recruitment; lead event marketing; manage website updates, crisis communication, and operations.

• Social Marketing Coordinator · PACT for Families Collaborative05-01-2024 – 11-01-2025

  Rebranding to refine online presence; create compelling content; manage paid campaigns; analyze performance; graphic design and photography; community engagement; collaborate with professionals and influencers.

• Social Media Marketer · PACT for Families Collaborative01-01-2024 – 05-01-2024

  Created and managed social media campaigns; branding; content development; engaged online communities and analyzed performance metrics.

• School Photographer · Jostens09-01-2023 – 12-01-2023

  Managed full picture day operations; captured student portraits across multiple schools; coordinated with students, teachers, and staff; edited and delivered high-quality images.

• Student University Photographer · Bowling Green State University08-01-2022 – 08-01-2023

  Supported Marketing & Brand Strategy team with event photography; prepared digital assets for reproduction; managed Digital Asset Management (DAM); earned several Photo of the Week awards.

• Portrait Photographer · JCPenney Portraits05-01-2022 – 12-01-2022

  Produced professional portraits; managed studio operations, equipment, lighting, and backgrounds; edited images; built strong client relationships and provided sales support.

• Design Coordinator · The BG News08-01-2021 – 05-01-2022

  Crafted graphics, photography, and layouts for the university newspaper; leveraged InDesign, Photoshop, and Illustrator; contributed to the 'People On The Street' segment.

• Photographer · Hannah Creates Photography04-01-2019 –

  Launched Hannah Creates Photography; captured life’s moments; currently accepting new clients; collaborated with clients to create lasting memories.

• Photo Editor · Medina County Career Center01-01-2019 – 05-01-2019

  Led team meetings; scheduled photo sessions; captured student life images for the yearbook; edited and finalized photos; developed proficiency with Adobe Photoshop, Illustrator, and InDesign.

Education

• Bowling Green State UniversityBachelor of Science in Technology, VCT - Photography & Print Media
• Medina County Career CenterDigital Design, Digital Design
• Medina High School

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