Caitlyn Sottile

About

I’m a NYC-based branding photographer and creative director helping entrepreneurs, brands, small businesses, and creators elevate their online presence with scroll-stopping visuals. With a background in marketing and years behind and in front of the camera, I combine storytelling and strategy to create content that not only looks beautiful—but drives results. I have experience in beauty, wellness, lifestyle, and healthcare industries. Whether it’s a full content day to batch a month of social posts, or a branding session that captures your business’s personality, my goal is to make you feel confident on camera and consistent online. If you’re ready to refresh your brand visuals or finally have content that converts—let’s create something that feels like you.

Experience

• Chief Marketing Officer, PR & Events · Hands-On Companies2023-12-01 – 2025-02-01
• Creative Director (UGC, Social Media Management, Photography, Videography Services) · Caitlyn Creative Co.2019-09-01 –

  Creative Director with 8+ years of experience bringing brands to life through scroll-stopping visuals, strategic content, and full-service production. I specialize in blending UGC-style storytelling with elevated photography, videography, and social media strategies that drive results. Notable clients include Lilly Pulitzer, Lincoln Motor Company, Mikel Welch (Netflix & The Drew Barrymore Show) Jane Win Jewelry, The Jenna Bush Foundation). From building content calendars to shooting branded campaigns, I help businesses grow their digital presence with authentic, high-performing content. I’ve worked across beauty, wellness, lifestyle, and healthcare industries—leading creative direction from concept through execution.

• Social Media Marketing Manager · MB Creative2021-03-01 – 2021-07-01

  Worked for Marisa Burgett Creative Agency as a contracted social media manager. I was assigned 5-6 clients at a time & I was in charge of managing all social media content across Instagram, Facebook & Google My Business. I chose photos, wrote all captions & designed Instagram stories to increase engagement & grow their businesses. My clients ranged from hair stylists to wedding photographers looking to have a more consistent presence on social media. I would write 30 IG posts for them per month & work with them to get them approved & continue to create content. I also designed unique Canva templates for MB Creative to sell in its online store & I scheduled all monthly posts for the company too. This ranged from static posts, to branded carousels designed by me & including researched detailed information.

• Creative Services Intern · 6ABC WPVI-TV2017-09-01 – 2017-12-01
• Graphic Design Intern · The Foundry2017-06-01 – 2017-08-01
• General Station Intern · MoreFM Philly WBEB-FM2017-01-01 – 2017-05-01
• Consultant · The Beautiful Social Research Collaborative2016-09-01 – 2016-12-01

  Social Media & Community Engagement course in association with The Beautiful Social Research Collaborative at SJU in which students are placed into teams and partnered with Non-Profit clients working with them to develop social media best practices to leverage the non-profit's reach.

• Digital Media Manager · The Hawk Newspaper2016-08-01 – 2016-12-01
• Teacher's Assistant · Gwynedd Friends Pre-School2016-06-01 – 2016-08-01

  Assist teachers in planning camp activities and engaging with children ages 2-6; Childcare certifications

• Front Desk Associate · Central Bucks Family YMCA2016-06-01 – 2016-08-01

Education

• Saint Joseph's UniversityBachelor's degree, Communication and Media Studies
• Institute for American Musical TheatreMusical Theatre
• Mount Saint Joseph AcademyHigh School GED

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