Hasib Hanif

About

I’m a Google Ads Specialist with expertise in managing paid campaigns, building smart strategies, and driving measurable results for businesses. After several years in HR, I discovered my passion for data-driven marketing and transitioned into digital advertising. Since then, I’ve gained hands-on experience setting up and optimizing Google Ads campaigns—from keyword research and ad copywriting to audience targeting and conversion tracking. I help brands and businesses increase visibility, generate high-quality leads, and maximize ROI through tailored Google Ads strategies. Let’s connect if you need someone who blends creativity with performance marketing!

Experience

• Digital Marketing Specialist · Fiverr2025-01-01 –

  Developed, executed, and optimized digital marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and YouTube. Conducted keyword research, audience targeting, and performance tracking to ensure maximum ROI on paid campaigns. Managed SEO/SEM strategies, leading to improved organic traffic and higher search rankings. Analyzed campaign data using tools like Google Analytics, Meta Business Suite, and Looker Studio to identify trends and opportunities. Created and scheduled social media content aligned with brand voice and marketing goals. Collaborated with graphic designers, content creators, and web developers to launch integrated marketing campaigns. A/B tested creatives, landing pages, and ad copy to continuously improve click-through and conversion rates.

• Assistant Manager HR · AH International Group of Companies2022-03-01 – 2025-05-01

Education

• International Islamic University, IslamabadMaster of Business Administration - MBA, Human Resources Management/Personnel Administration, General
• University of the PunjabBachelor of Commerce - BCom, Business/Commerce, General

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