Lukas De Araujo Albus

About

With over seven years of experience in high performance digital marketing, I specialize in scaling global brands and local lead generation businesses through data driven traffic strategies. As a 2026 Google Premier Partner, a distinction that places me within the top 3% of partners globally, my expertise spans full funnel strategy, technical conversion tracking infrastructures, and deep data analysis. Rather than relying on a one size fits all approach, I tailor search, display, and video campaigns to align precisely with each unique business model.

Experience

• PPC Marketing Strategist · Keepers Digital08-01-2022

  ● Develop and execute PPC campaign strategies aligned with client goals and target audiences. ● Conduct thorough keyword research and analysis to identify optimal targeting opportunities. ● Create and manage Google Ads campaigns, including ad copywriting and bid strategy definition. ● Continuously monitor and analyze campaign performance, making necessary adjustments to improve results and ROI. ● Implement A/B testing and other optimization techniques to continuously improve ad performance and conversion rates. ● Provide bi-weekly Loom video reports on campaign performance and recommend changes to optimize for better results. ● Stay up to date on industry trends, Google Ads policy changes, and algorithm updates. ● Collaborate with other team members. ● Communicate regularly with clients to ensure their needs and expectations are met, adjusting strategies as needed based on feedback.

• Google & Facebook ads Marketing Strategist · Lukas Albus - Google Ads Consultant2017

  ● Freelance Digital Marketer & Paid Search Specialist with extensive experience across multiple industries, including e-commerce and lead generation, working with both agencies and direct clients. ● Develop and execute PPC campaign strategies aligned with client goals and target audiences, leveraging deep expertise in SEM, PPC, and Google Ads. ● Conduct thorough keyword research and detailed analysis to identify optimal targeting opportunities and high-value traffic segments. ● Create and manage high-performing Google Ads campaigns, from compelling ad copywriting to advanced bid strategy optimization to maximize ROI. ● Continuously monitor and analyze campaign metrics, making data-driven adjustments using A/B testing and proven conversion rate optimization tactics. ● Stay ahead of industry trends, Google Ads policy updates, and algorithm changes to consistently deliver cutting-edge strategies to clients. ● Collaborate seamlessly with team members and maintain proactive communication with clients to ensure expectations are met and strategies adapt to feedback. ● Drive successful multi-channel growth, combining strategic planning with agile execution to serve as a highly valuable asset to any marketing team.

• Paid Media Manager · Rubix Agency05-01-2023 – 10-01-2023
• Fundador · Aurea Nutrition03-01-2019 – 12-01-2022

  Founder & E-commerce Entrepreneur with comprehensive experience launching and scaling an online business, managing day-to-day operations, administrative tasks, and supply chain logistics. Key Responsibilities: ● Established a successful e-commerce brand from the ground up, defining its vision, mission, and core values. ● Conducted market research to analyze customer preferences and built targeted marketing strategies to capture demand. ● Managed efficient logistics workflows to guarantee seamless, on-time product delivery to customers. ● Led a small team of designers to produce high-converting social media creative assets for Facebook and Instagram Ads. ● Planned and executed high-performing ad campaigns across Meta (Facebook/Instagram) and Google Ads networks. ● Collaborated with influencers to expand brand reach and drive authentic engagement with target audiences. Key Achievements: ● Successfully launched and scaled the store, achieving a consistent growth rate of over 150% YoY within the first 2 years. ● Built a robust online presence and a highly loyal customer base via strategic paid media and influencer partnerships. ● Directed creative workflows, ensuring all digital content maintained strict brand guidelines and high-quality standards. ● Demonstrated strong operational agility, wearing multiple roles and adapting rapidly to drive sustainable business success.

Education

• University of the Fraser ValleyBachelor of Business Administration - BBA, Administração, Negócios e Marketing
• Chichester CollegeHSP & EFL, High School Program & English (HSP & EFL)

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