Hayley Steiner

About

Hayley Steiner is a marketing leader who specializes in building scalable systems that drive growth for $20M+ revenue brands across healthcare and lifestyle sectors. With a nursing background, she brings credibility and discipline to regulated environments. She founded the RiNo Showcase arts and music festival in Denver and has led GTM strategy, performance marketing, and growth initiatives at Veriheal and Veri MedTech. Her approach blends data-driven strategy with hands-on leadership, empowering cross-functional teams to turn customer insights into tangible brand and revenue outcomes. She is passionate about transforming brands through creative, rigorous marketing and remains deeply engaged in the arts community.

Experience

• Head of Marketing · VeriMed Tech ( Veriheal, Dosepop, Rotation Magazine)03-01-2024

  Lead all marketing and go-to-market strategy for a $20M+ multi-brand healthcare and wellness company across three national brands. Owned go-to-market strategy for new offerings, including positioning, messaging hierarchy, funnel design, and launch sequencing. Spearheaded expansion from a certification-focused model into chronic pain and adjacent wellness services, driving new revenue streams while repositioning the brand toward a broader, patient-centered healthcare platform. Owned multi-million-dollar annual marketing budgets with direct accountability for CAC discipline, ROAS, and revenue growth. Architected a full-funnel measurement framework using multi-touch attribution, improving efficiency by 23%. Owned end-to-end funnel strategy across acquisition, conversion, onboarding, and retention Led continuous testing across landing pages, messaging, creative, and offers. Forecasted CAC, ROAS, and revenue performance to support growth planning and budgeting. Partnered cross-functionally with product, operations, analytics, and leadership to translate business goals into execution. Delivered executive-level reporting tied to revenue, performance trends, and growth forecasts Built, scaled, and led a distributed 10-person marketing team across performance, lifecycle, SEO, content, and creative. Led brand positioning, messaging hierarchy, and creative direction across web, paid media, lifecycle, and content, ensuring consistency and credibility in a regulated healthcare environment.

• Strategic Marketing Consultant · Self Employed12-01-2020 – 12-01-2023

  Led launch planning, go-to-market execution, and performance foundations during periods of rapid growth Designed and launched B2C and B2B demand generation programs, increasing qualified leads 2–4x Reduced cost per lead by 25–40% through testing, segmentation, and funnel optimization Owned paid acquisition across Meta and Google, managing six-figure monthly budgets Delivered an average 3.5x ROAS across client portfolios Built and optimized lifecycle and CRM programs to improve engagement and retention Implemented marketing automation and reporting systems to improve performance visibility Led positioning, messaging, and digital content initiatives to support growth

• Director of Marketing and Events · RiNo Showcase01-01-2018 – 01-01-2024

  Founded and scaled a live arts and music festival from concept to execution, achieving 400% audience growth in the first year through community-driven marketing and partnerships. Launched the inaugural event with a lean initial budget, generating 30x+ return on investment through ticket sales, sponsorships, and vendor partnerships. Led the annual jurying and curation process for 2,000+ artist submissions, programming an average of 250 artists per year while establishing creative standards and exhibition balance. Built a high-conversion pipeline that translated digital community growth into gate entries, leveraging automated CRM flows and retargeting to drive high-volume ticket sales for live exhibitions Designed and executed full-funnel digital marketing strategies to drive ticket sales, including paid social, email marketing, partnerships, and on-site promotion. Built and activated a repeat-attendee audience through consistent storytelling, artist-first programming, and localized marketing efforts. Secured and managed brand sponsors, artists, vendors, and community partners, aligning creative integrity with commercial outcomes. Led all marketing, budgeting, vendor coordination, and event operations, including permitting, logistics, and on-site execution. Developed the festival’s brand identity, creative direction, and promotional strategy across digital, social, and physical touchpoints.

Education

• Colorado State University Global CampusBachelors of Science, Marketing
• CEHEBachelor of Science, Nursing

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