Jeni Slone

About

Senior leader with 17 years of experience owning complex, cross-functional initiatives that shape brand experience, audience engagement, and go-to-market strategy. Proven ability to translate ambiguity into structured, scalable programs across brand, digital, partnerships, and experiential efforts. Trusted partner to executive teams; known for systems thinking, narrative clarity, and delivering outcomes without over-indexing on attribution theater. Thrives in environments where judgment, creativity, and collaboration drive growth. I am a Nashville, TN native with experience in music and healthcare, a former research scientist turned filmmaker turned marketing leader who enjoys live music, film and documentaries, walking, trying new recipes, and arts & crafts with family. I recently found a love for device-free hiking and glamping in our Coleman camper with my husband and two kids.\n\n𝗖𝗼𝗿𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗂𝗲𝘀\nMarketing Strategy • Brand Development • Paid & Organic Digital Marketing • GEO/SEO/SEM • Social Media Strategy • CRM & Email Marketing • Content Production • Web & UX Optimization • Event Marketing • Budget & ROI Management • Leadership & Mentorship

Experience

• Freelance Marketing Strategist · Slone & Co. Creative10-01-2025

  I'm starting my freelance business as a marketing strategist who can handle the gamut - from idea to execution for B2B and B2C around content, social media, websites, SEO, social media and advertising. I revel in creative thinking to help promote your brand and increase conversions.

• Marketing Director · ThriveAP04-01-2024 – 10-01-2025

  • Led a full rebrand, producing 120+ assets (templates, logos, blogs, case studies) for sales and operations and built a central SharePoint Marketing Library to ensure consistent brand messaging.\n• Designed and managed social content calendars, SEO, and SEM campaigns, growing impressions 500%, lowering cost per click by 300%, and tripling audience growth.\n• Launched a WordPress website with new B to B messaging, optimized UX, chatbot integration, conversion tracking, and AI-powered video marketing, increasing engagement and lead generation.\n• Established a 50+ faculty Ambassador Program and expanded thought-leadership content, boosting community engagement and brand visibility.\n• Scheduled sales team attendance of 14 trade shows in one year (6 in month of May) with streamlined event planning and project workflows via Monday.com, significantly improving cross-departmental efficiency.

• Senior Marketing Manager, Performance Marketing · HealthStream04-01-2020 – 12-01-2023

  • Led strategic marketing transformation and employer-focused brand repositioning for a healthcare education organization serving advanced practice providers and healthcare employers • Directed full website relaunch including B2B messaging architecture, UX optimization, chatbot integration, conversion tracking, and AI-enhanced video engagement strategy • Built integrated digital marketing initiatives across SEO, SEM, thought leadership, paid and organic social, increasing impressions by 500%, reducing CPC by 300%, and tripling audience growth • Established a 50+ faculty ambassador program to expand thought leadership, specialty engagement, and market credibility • Developed 120+ strategic marketing and sales enablement assets to strengthen campaign execution and brand consistency • Led event marketing planning and execution supporting 14 national conferences, improving cross-functional coordination and sales-marketing alignment • Implemented scalable workflows, centralized brand governance, and operational processes to improve organizational efficiency

• Senior Marketing Manager, Social Media & Integrated Digital Marketing · HealthStream12-01-2018 – 04-01-2020

  • Led integrated digital campaigns across paid and organic channels to strengthen engagement, lead generation, and brand visibility • Directed paid social and digital advertising strategy across LinkedIn, Meta, Instagram, and X, achieving lead acquisition costs as low as $50 per lead • Built reporting infrastructure and performance dashboards in Looker Studio to improve data-driven decision-making • Enhanced marketing attribution and campaign measurement through Google Tag Manager and Salesforce integration • Led HealthStream’s corporate social responsibility initiative, raising $90K+ for the American Cancer Society while strengthening employee engagement and employer brand • Produced 35+ enterprise virtual events supporting internal culture, engagement, and communications • Led website optimization, SEO/SEM strategy, and digital campaign initiatives to improve traffic, engagement, and conversion performance • Directed rebranding of 200+ webpages and supported enterprise digital transformation initiatives • Expanded employer brand storytelling through digital content and video campaigns

• Senior Manager CRM & Digital Media · Sarah Cannon04-01-2016 – 12-01-2018

  • Led digital acquisition strategy and first consumer-facing campaigns for askSARAH, increasing inbound inquiries by 400%, generating 1M+ annual impressions, and improving engagement through Salesforce CRM and Marketing Cloud • Directed accelerated transformation of SarahCannon.com (400+ pages) including CMS migration, live chat deployment, bilingual functionality, and analytics modernization within a 3-month timeline • Led digital campaigns supporting strategic healthcare partnerships, awareness, and patient engagement initiatives

• Digital Marketing Manager · Berry Global, Inc.08-01-2014 – 2016

  • Led strategic marketing initiatives supporting a $325M business segment • Managed marketing budgets between $600K–$800K • Launched product and market activation campaigns that doubled qualified leads year over year • Built automated email marketing programs that increased engagement rates from 10% to 50% • Directed brand modernization across 30+ websites, digital product distribution tools, and multimedia sales enablement

• Creative Director, Media Services, Section of Surgical Sciences · Vanderbilt University Medical Center12-01-2009 – 04-01-2012

  • Led digital communications and marketing support for 18 surgical departments • Built and managed 40+ branded websites • Launched in-house photo/video production capabilities • Produced 40+ educational and promotional healthcare videos

Education

• Carnegie Mellon UniversityB.S., Biological Sciences, Music Minor
• Watkins College of Art, Design & FilmCertificate, Film Production
• Hume-Fogg High School

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