Heather Ohlson

About

Dynamic & results-driven professional with over a decade of experience in social media management, brand messaging, & administrative & operational management within the non-profit & small business sectors. Recognized for developing & executing innovative social media strategies that drive engagement, enhance brand presence, community building & achieve organizational goals. Adept at streamlining operations, improving efficiency, & fostering a collaborative team environment. Proven track record in leveraging technology to optimize processes & deliver exceptional results. Social Media Management: Expert in creating, curating, & managing content across platforms. Brand Messaging: Skilled in crafting compelling brand narratives & consistent messaging that resonate with target audiences. Experienced in developing brand guidelines & ensuring brand consistency across all communication channels. Content Strategy: Ability to develop & implement comprehensive content strategies that align with organizational goals & drive audience engagement. Strong storytelling skills with a focus on creating content. Analytics & Reporting: Proficient in using analytics tools to measure performance, track KPIs, & optimize campaigns. Experienced in preparing detailed reports & providing actionable insights. Community Engagement: Expertise in building & nurturing online communities. Skilled in engaging with followers, responding to inquiries, & fostering positive relationships. Digital Marketing: Knowledgeable in SEO, SEM, email marketing, & online advertising. Experience in running paid social media campaigns & optimizing ad performance. I've streamlined my consultancy to all things social medial management. Start following: linkedin.com/company/vyaservice -focused on artists, creators and makers.

Experience

• Communications Coordinator, Educator · Cornell Cooperative Extension Dutchess County03-01-2022

  As a Communications Coordinator and Educator, likely contributed to developing and implementing communication strategies and educational programs to support community engagement and outreach.

• Owner/President, Business Owner · Virtually Yours Assistance Service07-01-2008

  VYA Service re-branded to provide individuals, freelancers, contractors, creators, shop owners, consultants, and those small-business owners and tiny teams make their business dreams a reality by providing the skills they don’t have. Professional assistance with a targeted focus on providing the supplemental support that will lead to professional success, renewing confidence and developing tactics to help businesses thrive.

• Operations and Administration Manager · Woodstock Byrdcliffe Guild11-01-2019 – 03-01-2022

  The role encompassed all aspects of this diverse and historic arts organization. Responsibilities included oversite of property and organization scheduling coordination, office management, support of bookkeeper, Board and committee chair support, liaison to tenants, renters, event coordinators, students, volunteers, board members, contractors, and public. Contributed to promotion, development, and fundraising.

Education

• SUNY Empire State CollegeBS, Public Administration- candidate
• SUNY New PaltzBA, Elementary Education- candidate
• SUNY UlsterA.A., Elementary Education

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