Grace Miller

About

Creative, results-driven Social Media and Brand Manager with a proven track record of growing brands, managing multi-platform content, and leading high-converting campaigns. Known for blending data-backed strategy with on-trend storytelling to deliver content that goes viral, drives conversions, and fosters long-term customer loyalty. Skilled in paid ads, email marketing automation, client relationship management, and creating content that actually converts. Adept at juggling multiple accounts without sacrificing quality or creativity. Over two years of experience as a social media manager. Content creation, data analytics, caption writing, email marketing, blog writing for businesses, community engagement, and inbox management. Experienced in marketing for businesses locally and beyond, specializing in organic and paid marketing, SEO, and community engagement.

Experience

• Brand Manager · Beyond Marketing10-01-2024

  - Oversee strategy and execution for 16+ client accounts across diverse industries. - Develop viral content strategies, boosting engagement and driving measurable results. - Launch and manage paid ad campaigns (Meta & TikTok) optimized for conversions. - Design branded visuals and storytelling assets using Canva and Adobe. - Write, automate, and optimize email marketing sequences and sales funnels. - Leverage analytics to refine campaigns for ROI. - Offer white-glove service and ongoing strategy consultations to clients.

• Social Media Virtual Assistant · Independent Consultant2021-08-01 – 2023-02-01

  • Oversees a BoB, maintaining social media content development through coordination and implementation of social media marketing communication. • Performs data analysis of campaign performance looking into key metrics, identifying the areas for improvement, and implementing strategies to capitalize. • Ensures campaigns are achieving daily spend targets and weekly click, buyer, and seller growth targets. • Successfully showcased significant results of improvement in buyer or seller growth from optimizations, prioritizing areas of opportunity, and supporting the testing and deployment of innovative new strategies throughout all customer base. • Optimizes paid search campaigns through ad copy, competitive research, keyword research, campaign budget allocation, bid strategies, and landing page tests. • Interacts with potential customers and current customers on social media channels, forums, and groups, improving engagement and outreach. • Creates and maintains dashboards and reports, communicating to business owners on campaign performance, competitive insights, and seasonal trends. • Develops online marketing strategies for various planning projects, creating content, copywriting, and graphic design.

• Lead Behavior Technician · West Fargo Public Schools07-01-2021 – 01-01-2024

  Supported 30+ students with behavioral and learning challenges. - Tracked data and ensured communication with parents and staff. - Trained and mentored new employees for consistency and quality.

Education

• Master’s Baptist CollegeAssociate's degree, Biblical studies

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