Heaven-Lee Searles

About

I am a dedicated music and media professional with a background in talent scouting, social media management, and digital marketing strategy. Throughout my career, I’ve developed and executed engaging campaigns, fostered meaningful artist collaborations, and driven brand growth through innovative, audience-focused content. My passion lies in amplifying the voices of underrepresented artists and creating opportunities for them to thrive in the music industry. With a blend of operational expertise, creative vision, and a deep commitment to inclusivity, I’m eager to continue making a positive impact in the music and media space.

Experience

• A&R Coordinator (contract) · Nuovo Entertainment

  - Engaged with artists, managers, and industry professionals to identify signing opportunities aligned with the label's vision. - Conducted talent scouting using music data platforms and social trends, identifying potential partnerships. - Streamlined artist-related documentation, enhancing efficiency in promotional and campaign workflows. - Collaborated with internal teams to refine marketing strategies, ensuring alignment with branding and objectives.

• Social Media Coordinator · Avlon Industries01-01-2023 – 07-01-2024

  - Managed a rotating roster of 40 simultaneous talent collaborations, overseeing contracts, project scopes, and negotiations, achieving over 100 successful partnerships. - Increased brand exposure through strategic social media campaigns, driving 3M+ impressions and a 10% boost in sales. - Built strong relationships with talent, agencies, and vendors to ensure marketing strategies exceeded revenue goals by 33%. - Produced presentations and reports to measure campaign performance, aligning strategies with business objectives. - Coordinated content creation with internal teams, ensuring consistent branding and messaging across channels.

• Digital Marketing Apprentice · Crowd Surf01-01-2024 – 05-01-2024

  - Partnered with labels and artist teams to curate and execute digital marketing campaigns tailored to audience segments. - Increased content reach by 22% through data-driven analysis and promotion of trending topics. - Researched and developed marketing strategies aligned with brand voice, enhancing audience awareness of label events. - Created industry awards documentation and assets, supporting high-profile artist promotions.

• Social Media Strategist · Ona Media Company04-01-2022 – 03-01-2023

  - Designed and executed innovative digital marketing strategies, achieving a 1082.4% increase in media impressions. - Developed brand assets to attract new demographics and expand the customer base. - Collaborated with PR and social media leaders to research trends and create impactful marketing content.

Education

• CUNY School of Professional StudiesBachelor's Degree, Psychology

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