Jaclyn Welsh

About

Ambitious, diversely skilled digital marketing/communications assistant and social media manager with almost seven years of experience across social media strategy and content creation, SEO/SEM and AIO, email marketing and lead generation, project/operations coordination, and administrative support. Experienced collaborating with senior leadership, creating and optimizing campaigns, and using tools such as HubSpot, Hootsuite, Mailchimp, Constant Contact, Canva, Adobe Creative Cloud, and various AI tools; also supported legal and nonprofit/brand communications through website optimization, newsletters, and community outreach.

Experience

• Lead Marketing Associate (remote) · Future is Now Coalition11-01-2022

  • Collaborate with senior leadership to develop targeted marketing campaigns and promotional materials, contributing to strategic decision-making processes • Serve as a liaison among departments to carry out special projects and verify cohesion in project execution. • Proofread, edit, and approve the written content of marketing associates to ensure proper grammar and spelling, SEO-friendliness, accuracy of information, and alignment with brand voice and mission. • Crafted a drip campaign consisting of a series of three emails aimed at first-time donors, resulting in the first round of emails meeting or exceeding all metric/KPI goal marks by up to 10%. • Spearheaded initiatives resulting in notable achievements, such as securing FiNC's first podcast appearance, discovering the angel investors and donors who provided FiNC with its initial funding, and establishing partnerships with influencers and nonprofits

• Freelance Virtual Administrative/Executive Assistant, Marketing/Communications/Branding Specialist, Content Strategist and Creator, Content/Copywriter · Jackie Of All Trades, LLC10-01-2018

  • Assist clients in a wide range of fields with administrative tasks, including calendar management, appointment scheduling, and correspondence with stakeholders to improve workflow and reach company goals • Utilize communications, public relations, project management, operations, outreach, networking, strategic partnership and planning, and research skills to accomplish a wide variety of tasks for companies and clients as part of my “full circle” approach • Create content for various platforms including websites, social media, and email marketing, raising brand awareness, and generating and converting leads. • Craft compelling copy aimed at the target audience in alignment with the brand’s voice and goals for various channels • Successfully completed administrative/executive support, project management, marketing, communications/PR, branding, and content/copywriting for high profile clients including a seven time Grammy nominated producer, a Grammy nominated singer, a well-known SiriusXM radio host,The Brickers Foundation, and American Migraine Foundation

• Marketing and Communications Manager (Remote) · The DWalker Brand

  • Carried out daily executive support tasks as well as project management and operations for the entire parent company, often attending meetings on behalf of the CEO, successfully securing multiple brand collaboration deals, donations and investments from venture capitalists and angel investors to fund the brand’s business and charitable ventures, and signing artists and producers to Augury Music Group, D.Walker Brand’s independent hip hop music label. • Oversaw the development of the brand's social media marketing and content strategies, while collaborating with content creators to craft compelling content. for Instagram and Facebook, resulting in a nearly 250% increase in the number of followers on Instagram.

• Legal Intern / Digital Marketing Assistant · Law Office of Sital J. Shah, Esq.05-01-2019 – 01-01-2020

  • Completed administrative and legal assistance tasks including corresponding with clients and business associates, drafting of documentation related to the sale and purchase of real estate, and assisting the attorney during real estate closings and client meetings. • Revamped the law firm’s website and connected it to Google My Business. resulting in an increase in average session duration by visitors increasing 300% as well as a boost in appointments with new clients. • Crafted a monthly e-newsletter on a relevant legal topic which resulted in a tenfold increase in the number of contacts on the subscribers’ list over the course of seven months as well as an average of 10 to 15 appointments booked with new and returning clients within the month after each newsletter’s release.

Education

• Middlesex County CollegeAssociate of Arts, Political Science
• University of Massachusetts AmherstBachelor of Arts, Interdisciplinary Studies (Area of Concentration: "Media, Marketing, and Communications for the Digital Age"; Specialization: "Professional Writing")

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