Henry Li

About

Hello! I’m a user experience designer and patent-holding product designer from Toronto. I love creative problem solving and designing elegant solutions for users. Thinking, executing, and using data to beat opinions are my working style. With my previous work experience at Microsoft, Minecraft and start-ups, I’ve learned to use machine learning algorithms to solve user experience problems, because I believe the best design decision comes from users, and data-driven design and human-centered design will not only blur the relationship between human being and machine, but will also be the next big game-changer for all industries. Get in touch at lixinhenginfo@gmail.com

Experience

• Senior Product Strategist · Highline Beta09-01-2024

  As a Senior Product Strategist, responsible for leading product strategy initiatives, collaborating with cross-functional teams to drive product innovation and growth.

• Strategist, Product · Highline Beta07-01-2021 – 09-01-2024

  As a Product Strategist, contributed to the development and execution of product strategies, working closely with teams to enhance product offerings and market positioning.

• Product Designer · Highline Beta09-01-2020 – 07-01-2021

  As a Product Designer, focused on creating user-centric designs, collaborating with product teams to deliver innovative design solutions.

• Product Designer + Co-Founder · Purism Design05-01-2017

  Purism Design Inc. is an artificial intelligence user experience design agency. Responsible for user research, product design, algorithms’ development, and business management. Designed two sets of English fonts and currently working with teams and sponsors in China to develop a new mobile app.

• Product Design Intern · Microsoft06-01-2019 – 08-01-2019

  Re-designed a lightweight experience for Word mobile and successfully created a coded prototype during Microsoft’s OneWeek Hackathon. Conducted 45+ user interviews and user testings to create the best writing experience on mobile. Designed 5 new intelligence features for Word Mobile from scratch based on user interviews and telemetry analysis.

Education

• Sheridan CollegeHonours Bachelor of Interaction Design, Interaction Design
• Sheridan CollegeUndergraduate Certificate, Creativity and creative problem solving

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