Ian Tucker

About

I’m an experienced Product Director with 7+ years of operations and growth experience in product innovation for major brands across diverse sectors. I aim to streamline product excellence by implementing strategies conducive to continuous improvement and collaboration across business, technical, UX, and product stakeholders. Professionally, I specialize in new product development prioritization, growth strategies, and scalability. I leverage an intimate understanding of Agile methodologies to define comprehensive project strategies from launch to scale while leading direct reports and cross-functional teams on new product initiatives.

Experience

• Chief Product Manager (Part-Time) · OSB.Studio11-01-2022

  As Chief Product Officer, I lead efforts to document and initiate product development practices at OSB.Studio. Working closely with our CEO, I help define the strategy and roadmap for future releases, conduct critical market strategy research to determine company direction, and define key growth strategies for future success. I am also involved in a number of administrative duties including finances, team planning, and management of critical software resources.

• Director of Product, Membership · Dow Jones01-01-2021 – 10-31-2022

  Led a team of three while working jointly with senior Engineering and Product leadership on project prioritization. Directed the implementation and management of membership experience optimization initiatives. • Improved subscriber retention by 12% through introduction of pause and resume subscription functionality • Realized a 35% increase in orders through new iOS and Android-targeted subscription strategies, including pricing experimentation, the creation of new products, and reduction of subscription funnel friction. • Forged and owned key relationships with major software partners, including Apple, Amazon, Piano, and Optimizely representing key software for payments, personalization, and experimentation. • Spearheaded project implementation of a multi-pack Dow Jones subscription bundle, becoming the WSJ’s second most popular subscription offering and yielding a revenue forecast increase of over 20% • Streamlined experimentation by transitioning from outsourced production to in-house, managing the hiring of designers and engineers, and onboarding all new and existing personnel to experimentation processes • Launched an in-app member onboarding experience, drive by UX research and experimentation, that boosted push notification opt-ins by 15% and led to an 8% overall increase in first-party data collection.

• Associate Director of Product, Membership · Dow Jones07-01-2019 – 01-01-2021

  Premier Product Manager with 3 direct reports leading the product initiatives for Dow Jones’ ecommerce, identity, onboarding, and online cancellation experiences across web and mobile apps. • Leveraged experimentation to improve the overall online cancelation save rate by over 300% through new features and reduction of friction, leading to millions of dollars in forecasted saved subscriber retention. • Implemented new onboarding features in collaboration with the Market Data and Puzzles engineering teams leading to a 7X increase in watchlist creation and 30% increase in overall puzzle usage, respectively. Continued Tucker | PAGE 2 • Conceptualized an onboarding first-party data collection experience with 50% new member engagement that led to 10x first-party data collected, strengthening the data foundation for content personalization and advertising • Headed project prioritization, build, and management of the e-commerce product vertical, including implementation of Apple Pay and Amazon Pay solutions that helped generate a 12% increase in overall orders • Published an article on churn-reducing actions in INMA (International News Media Organization) titled Habit formation: How The Wall Street Journal turned user-level data into a strategy to keep subscribers coming back • Primary contact for 3 contracting agencies that supported experimentation, ecommerce development, and mobile app development. In this role I led 6 contract negotiations and renegotiations.

• Product Manager, Membership · Dow JOnes01-01-2018 – 07-01-2019

  Product Owner for member engagement, responsible for aligning needs and requirements across stakeholders, including customers, business managers, and the development team. • Coordinated with Engineering to develop the first post-purchase onboarding journey at the WSJ, executing 20 experiments to continuously optimize user experience through experimentation and research. • Helped scale team from 1 to 3 Product Managers, increasing our product roadmap responsibilities from 2 roadmaps to 5 and scaling experimentation from 4 experiments a month to 10 a month. • Improved and increased new member engagement through the implementation of new initiatives, yielding a yearly retention increase of 18%, 10x app download rate, and 5x newsletter subscriptions • Enhanced onsite member marketing placements through targeted engagement campaigns, accelerating app downloads, newsletter sign-ups, and other churn-reducing actions that improved program performance by 200%

• Associate Product Manager · Dow JOnes10-01-2016 – 12-31-2017

  Supported the development of optimization initiatives, facilitating the team’s goals of improving user experience, client retention, and gross profit growth. • Collaborated with the subscription acquisition teams in designing the scope and strategy of an experimentation program, resulting in a $65M revenue increase within three years • Guided mobile experimentation efforts that yielded an 8% increase in iOS orders and a 15% increase in push notification opt-ins

Education

• SUNY AlbanyGraduate Degree, Information Technology and Organizational Behavior
• Skidmore CollegeBachelor's Degree, Economics

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