Lorrae Bradbury

About

Product, Operations, and GTM Strategy leader with 15+ years building and scaling digital platforms, eCommerce ecosystems, and customer acquisition infrastructure across B2C and B2B. Expertise in 0→1 product initiatives and market white-space identification, translating consumer insights, competitive research, and data analytics into roadmaps that improve conversion, retention, and lifetime value. Experienced in aligning cross-functional teams, building workflow automation and CRM/lifecycle systems, and owning end-to-end strategy to drive sustainable revenue growth.

Experience

• VP of Product, Revenue & Growth · Girl Problems Media05-01-2020

  ● Designed and launched a multi-product digital commerce ecosystem (subscriptions, digital products, courses), driving 0→1 market entry and end-to-end user acquisition ● Scaled customer acquisition and LTV with UX optimized onboarding flows, conversion funnels, and lifecycle marketing using behavioral analytics, segmentation, and A/B testing to reduce friction ● Built and optimized automated CRM and partnership infrastructure supporting $200K+ in annual revenue, automating lead qualification, routing, and outbound across 10K+ contacts ● Spearheaded product positioning, multi-channel marketing, and SEO strategy to establish top-tier media authority (USA Today, Cosmopolitan, Glamour) and maintain #1 Google search rankings ● Built custom project operations infrastructure with automated sprint planning, resource allocation, and dependency tracking to lead a 15-person distributed team across product, editorial, and growth

• Product Strategy & Curriculum Consultant · Arya FYI01-01-2022 – 10-31-2024

  ● Conducted competitive analysis across 25+ product categories for an intimacy subscription platform, identifying market white space and growth vectors to drive expansion ● Designed 70+ new product concepts with end-to-end UX flows, structuring multi-step user journeys optimized for customer engagement, retention, and lifetime value

• Senior Director of Product & Digital Strategy · Higher Self Yoga10-01-2018 – 04-30-2020

  ● Directed end-to-end product vision, digital operations, and GTM strategy for a $2.9M digital ecosystem, owning monetization across subscriptions, courses, 1:1 coaching, and content platforms ● Increased conversion rates 180% and Average Order Value (AOV) 45% by redesigning UX architecture, optimizing funnels, and conducting continuous A/B experimentation informed by behavioral analysis ● Built automated lifecycle marketing infrastructure and customer segmentation workflows, driving a 52% increase in Lifetime Value (LTV), 38% increase in repeat purchases, and 29% reduction in churn ● Scaled organic web traffic 276% and audience reach 413% through integrated acquisition strategy across paid performance campaigns, technical SEO, organic channels, and editorial content governance ● Recruited and led a 12-person remote cross-functional team across marketing, editorial, and tech; implemented Agile/Sprint planning, QA standards, and operational frameworks to streamline delivery

• Founder & Director of Partnerships & Growth · Slutty Girl Problems07-01-2011 – 02-28-2020

  ● Built a digital media ecosystem from concept to 450K+ followers and 7M+ annual pageviews with $0 ad spend, developing strategic positioning, multi-channel distribution, and SEO strategy ● Developed CRM infrastructure and partnership pipeline that processed 1,000+ annual leads and 250+ brand deals, driving $1M+ in attributed revenue and $100K+ in direct B2B sales ● Designed and scaled editorial operations that enabled production and distribution of 150+ monthly content assets, maintaining SEO performance, brand quality, and on-time delivery across channels ● Navigated platform compliance and policy restrictions within sensitive content categories, architecting alternative distribution channels and risk mitigation workflows to preserve reach and monetization ● Built and led a distributed team of 50+ contributors and contractors, establishing SOPs, automated onboarding flows, and sprint workflows to streamline production

• Director of Product Strategy & Market Expansion · PURE App11-01-2015 – 03-31-2017

  ● Developed and led U.S. market expansion strategy for a European app, advising executive leadership on positioning, product-market fit, localized acquisition, and market entry strategy ● Increased quarterly user sign-ups 240% and activation rates 65% through UX optimized onboarding, segmented lifecycle marketing, culturally adapted messaging, and localized marketing strategy ● Directed product feature prioritization for the US market, leading the strategy for safety-focused features, automated moderation guidelines, and culturally-aligned community standards ● Spearheaded high-impact brand partnerships, field marketing, and PR campaigns that generated 2M+ impressions, establishing brand credibility and driving organic user adoption across key demographics

• Director of Partnerships & Business Development · Good Clean Love03-01-2015 – 10-31-2015

  ● Created and executed scalable partner acquisition initiative targeting 600+ wellness brands and press partners, achieving a 16% conversion rate and securing 100+ strategic partnerships ● Built CRM infrastructure, ROI tracking frameworks, brand positioning guidelines, and an SEO-optimized asset library to standardize B2B outreach and maximize partnership campaign performance

• Product Launch & Growth Manager · Booty Parlor07-01-2014 – 03-31-2015

  ● Led end-to-end GTM execution for a comprehensive brand relaunch, digital workshop suite, and product expansion, directing brand positioning, UX optimization, and conversion strategy ● Drove 120% audience growth and 300%+ brand reach in 6 months by engineering organic growth campaigns, automated marketing, and high-profile partnerships (Cirque du Soleil, SheFinds)

Education

• Muhlenberg CollegeBachelor of Arts, Psychology; Minor in Women’s & Gender Studies

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