Iliana Tzanaki

About

I’m a Marketing Strategist and Business Consultant focused on helping organizations turn ideas into structured, scalable growth. My work starts with building strategic clarity — defining direction, success metrics, and a roadmap that aligns business goals with market opportunity. From there, I support brands in understanding and building their audience, ensuring positioning and messaging resonate before scaling visibility. Once foundations are in place, I design and implement digital ecosystems that support growth and conversion, including: • Strategy and growth roadmap development • Audience definition and positioning • Social media and content ecosystem structuring • Digital marketing and funnel development • KPI tracking and performance optimization • Scaling online programs, offers or services I combine strategic thinking with hands-on execution, ensuring plans translate into measurable outcomes. My background as a professional athlete shaped a disciplined, adaptable mindset that I bring into every engagement. I partner best with teams seeking clarity, structure, and sustainable growth, not just marketing activity.

Experience

• International Career Transition & Leadership Development Coach · IMPACT Group01-01-2026 –
• Career Advisor & Career Counselor · Hellenic Mediterranean University12-01-2025 –

  Career Advisor & Career Counselor at Hellenic Mediterranean University, providing guidance and support to students across all departments to navigate their career paths with confidence and clarity.

• Business Coach & Mentor · Pack - The People Development Platform01-01-2025 –

  Coach & Mentor at Pack, the employee development platform that focuses on engaging and retaining employees to boost personal and professional development and fight the Great Resignation

• Director of Business Development & Growth · Netsteps (gr)02-01-2022 – 04-01-2023

  Premium E-Commerce & Digital Marketing Agency

• Director of Strategy & Growth · ATCOM S.A.01-01-2021 – 12-01-2021

  Main Responsibilities: - Company's Strategy - Strategic Partnerships - Managing Consulting Projects - Managing the Marketing department: 20 years ATCOM Campaign

• Business Coach · Women Do Business04-01-2020 –
• Senior Consultant Management & Business Transformation · Innovation Booster10-01-2017 – 01-01-2021

  We empowered companies to move from idea to successful innovation in a short time span. By applying team coaching, design thinking, agile & scrum, and lean startup experimentation we enabled corporates to anticipate customer needs significantly better and faster. - New Product/Service Development - Project Management - Strategy Consulting - Marketing Planning Clients: PMI (Papastratos), Interamerican, Eurobank, Eurolife, Philips, UNICEF.

• Business Transformation Consultant · Eurobank01-01-2018 – 12-01-2020
• Business Transformation Consultant · Philip Morris International02-01-2019 – 11-01-2020
• Founder · Limpid View02-01-2017 –

  Business Consulting & Coaching, serving International clients. www.limpidview.com contact me: iliana@limpidview.com

Education

• University of AmsterdamMaster of Science - MS, Business Administration and Management , Specialization: Marketing
• University of PatrasBachelor of Business Administration - BBA, Economics
• National & Kapodistrian University of AthensCertificate, Hospitality Marketing

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