Inès Ducarois

About

Professionnelle du marketing digital, proactive et passionnée par les sports mécaniques, je mets à profit plus de 4 ans d’expérience en marketing numérique et en narration captivante. Je suis spécialisée dans la conception de contenus multimédias impactants qui reflètent la précision, l’intensité et les subtilités techniques du monde de la course. Mon parcours démontre une capacité éprouvée à stimuler l’engagement grâce à des stratégies de communication innovantes, des compétences multilingues et une maîtrise des techniques de pointe en médias numériques.

Experience

• Social Media Marketing · Innova Medical Ophtalmics05-01-2023 – 04-01-2024

  - Orchestrated successful marketing partnerships and plans for 7 companies, resulting in a 74.2% annual surge in brand visibility and 112% increase in customer engagement. - Conceived engaging digital marketing such as social media content, brochures, and events, boosting impressions by 70.4% within 6 months and reaching an audience of more than 227,824 persons. - Launched organic and paid campaigns, yielding a 285.9% growth in social media posts and a 24.5% rise in LinkedIn and Facebook conversions in my first year. - Designed and translated social media posts, email campaigns, graphic designs, and promotional materials for both French and English, reaching over 21,503 customers weekly.

• Assistant Music Manager & Executive Director · Music Evolved Records06-01-2022 – 01-01-2023

  - Spearheaded a cross-functional team to craft comprehensive 360 marketing strategies, resulting in significant growth across streaming platforms and tour planning. - Delivered thorough analyses and presented campaign outcomes to stakeholders, using data to guide decision-making and pinpoint fresh revenue prospects. - Collaborated with diverse stakeholders such as A&R, artists, creative teams, business development, and event bookings to synchronize marketing and promotional tactics. - Carried out market research to detect trends, grasp fan behavior and social media inclinations, leading to inventive and budget-friendly marketing initiatives.

• Director Of Operations · Another Broken Egg Cafe02-01-2022 – 04-01-2022

  - By implementing targeted marketing campaigns and strategies, as well as developing and executing training plans, employee retention improved by 20% and productivity increased. - Cost reduction was achieved through effective management and the introduction of better practices, leading to increased profitability and a 15% reduction in food waste and labor costs. - Enhancement of restaurant operations and live events resulted in doubling customer satisfaction and loyalty within just 4 weeks.

• Graduate Teaching Assistant · Pittsburg State University08-01-2020 – 12-01-2021

  As a Graduate Teaching Assistant at Pittsburg State University, I was responsible for providing academic support to students enrolled in Marketing and Sales classes. My key duties included: • Overseeing classes of up to 130 students, including administering class assignments and activities as requested by the instructor • Checking assignments, proctoring tests, and providing grades according to university standards using Canvas • Documenting attendance and maintaining full class and student records using Excel, Word, and Office 360. • Coordinating homework, group projects, and assignments to ensure students had the resources and support they needed to succeed. • Working with teachers to evaluate student progress, needs, and gains, and providing relevant and timely feedback on assignments through email and Canvas • Checking course materials, lessons, and assignments for discrepancies and helping senior teachers resolve any issues that arose.

• Publicity Coordinator · Pittsburg State University08-01-2019 – 12-01-2021

  • Planifier et orchestrer avec succès, la logistique et coordination des performeurs pour des dizaines d’événements, y compris un grand festival de musique et gastronomie. Diriger une équipe de plus de 50 bénévoles et créer du contenu promotionnel pour les festivals et événements. Gérer les budgets et structurer les événements, ce qui a permis d’obtenir des résultats positifs et d’attirer plus de 300 personnes par événement.

Education

• Pittsburg State UniversityMaster of Business Administration - MBA, International Business
• Pittsburg State UniversityBachelor's In Marketing and International Studies, International Business / Marketing
• University of Technology of Troyes - FranceAssociate Degree in Marketing Technics, International Business / Marketing
• ENC BessièresPreparation for the competitions of the Grandes Ecoles ECE (economic and commercial option economic), International Business
• Gustave Flaubert High SchoolBaccalaureate, Social Sciences and economics, emphasis in Mathematics

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