Yun-Yun Tang

About

Marketing and branding specialist with extensive experience in international media account management, brand strategy, and growth marketing. Proven track record in leading generation, strategic brand development, and event planning across diverse markets including Europe and Asia. Skilled in coordinating with media experts, managing client relationships, and optimizing advertising campaigns for performance. Experienced in e-commerce, retail, and the luxury hospitality industry.

Experience

• Marketing and Branding specialist2025-04-01 – Present

  Lead generation & Développement commercial - Mettre en œuvre des stratégies multicanal de génération de leads pour attirer et qualifier des prospects en B2B et B2C. - Développer et gérer un pipeline commercial en identifiant les opportunités, en assurant le suivi des leads. Stratégiste de Marque - Développer une stratégie de marque cohérente et différenciante, en alignant les valeurs de l’entreprise avec les attentes des consommateurs. - Contriution créatives, de communication et de marketing pour assurer une exécution efficace de la stratégie à travers tous les canaux. Growth Marketing & Planification d'événements - Définir des objectifs clairs pour chaque événement (acquisition de leads, notoriété, fidélisation) et en mesurer les résultats. - Créer du contenu et des supports de communication pour promouvoir les événements et maximiser la participation. - Gérer le budget des événements et assurer leur rentabilité, en optimisant les coûts et en maximisant les retours sur investissement.

• International Media Account Executive l Capgemini & Parlement Européen · Havas International - Paris2024-09-01 – 2025-02-01

  Havas International, Filiale du Groupe Havas Media, branche Média et Communication du Groupe Havas. Agence Media leader sur le marché Français, notre rôle est de conseiller nos clients, grands comptes implantés dans plusieurs pays, sur la façon de mettre en place leurs campagnes publicitaires locales et pan régionales. • Relation et coordination avec les différents experts (Social, Programmatique, Publishing, Offline) lors des différentes étapes de la campagne (briefing des experts, challenger les recommandations media, suivi des retroplannings, suivi de campagne, présentation de bilan de performances et autres…). • Répondre aux différentes demandes et besoins client afin de proposer des activations média adéquates. • Être à l’affût du marché et des dernières innovations média, techniques, data. (Soutien sur des dossiers transverses, études ad-hoc, compétitive…). • Soutien dans le suivi financiers des différentes campagnes. • Coordination avec les marchés locaux (Suivi de briefing, suivi de campagne, soutien quotidien sur diverses) demandes).

• Marketing and Communication Specialist · Viglamo2022-07-01 – 2022-12-01

  Domaine Viglamo opened in the early summer of 2019 and was founded by Sjoerd Bijkerk. The concept of Glamping, a mixture of glamor and camping, offers unique accommodation in the heart of nature. Mission: - Created brainstorming, implemented brand expansion package from A to Z, and directly reported to the sales director. - Improved customer experience by designing customized products with B2B local brands. - Monitored and conducted customer insight by analyzing the market research questionnaire. - Created and managed marketing content and social media communication strategy. Ensured the engagement of operational activities. - Developed an annual marketing plan for High Traffic moments and leveraged different strategies (content, digital marketing, events) with Gantt charts.

• Account Manager l Levis · Weartex International2018-08-01 – 2020-03-01

  Domex Group was established in 1984. Working with those top clients such as Puma, Adidas, Levi's, Tommy Hilfiger, and more. It has been running successfully under the strategy of global garment production bases and international sourcing. Mission: - Managed daily operational business with retail brands, refined product design, produced ready-to-wear samples, and consulted in the garment/ fashion industries. - Responsible for Levis HK ready-to-wear products. Purchased and organized finished raw materials with ERP and manage orders and inventory - Supervised our Vietnam garment factory and arranged factory schedules, quality control, and shipping details. - Managed community clients' satisfaction and developed new market opportunities.

• E-commerce Advertising Operations · JD.COM2017-07-01 – 2017-08-01

  Partnership program hosted by Peking University and China times group. JD.com, Inc. (Nasdaq: JD) is China's largest online or offline retailer and the world's third-largest Internet company by revenue. Headquartered in Beijing, JD.com is a Fortune Global 500 company with offices worldwide, including in New York, and Tokyo, and a research and development center in Silicon Valley. Mission: - Planned and developed advertisement campaign proposals and improved digital advertising with paid media. - Collaborated with the marketing team on various stages of a campaign. - Assist in the day-to-day management of campaigns and optimizing performance to both brand and direct response objectives (KPIs) - Lead teamwork activities with solid communication skills: performance feedback improvement and analysis of brand influence.

• Sales Service Advisor · Shin Kong Mitsukoshi Department Store2017-01-01 – 2017-06-01

  Shin Kong Mitsukoshi is Taiwan’s most fashionable and famous department store, with 21 stores in six cities, including Taipei, Taoyuan, Taichung, Chaiyi, Tainan, and Kaohsiung. Shin Kong Mitsukoshi is the place to find over 1900 fashionable brands in boutique goods, cosmetics, accessories, cutting-edge 3C products, and foods worldwide. Mission: - Analyzed sell-in and sell-out performance and daily operational support. - Communicate with the team on progress of ongoing projects and coordinated employee shifts. - Managed customer relationships by answering customer requests and information on products, stocks, availability, and delivery times. - Analysis and anticipation to ensure the excellent performance of the service. - Ensure the presentation and highlighting of products, as well as the maintenance of the sales area.

Education

• NEOMA Business SchoolMaster's degree, MSC International Marketing and Brand Management
• NEOMA Business SchoolMaster in management, Programme Grande École
• Aix-Marseille UniversityLangue School, Langue Français

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