John Miyoshi

About

Brand and creative leader focused on igniting brand experiences that maximize brand loyalty and evoke envy from competitors. My Achievements -Boosted conversion rates by 50% on a weekly basis through a rebrand, achieved with no marketing budget. -Increased brand awareness and brand recall by 5x. -Spearheaded a product design that helped the startup raise $3 million and generated a significant customer waitlist. With 15+ years of expertise in brand building, storytelling, visual identity, TV, social, integrated campaigns, product design, and activations. Extensive experience across B2B and Consumer-facing sectors, including co-founding startups and working with bootstrapped, Series A, B, and IPO Unicorn companies

Experience

• Creative & Design Director · RedWolf Labs08-01-2024

  Directed a diverse design team on the UX/UI of a complex AI + SaaS tech platform, resulting in the client securing a $3 million seed and generating a significant customer waitlist with the web and mobile app MVP. Orchestrated the U.S. go-to-market strategy, including website, print, localization, and social media strategy for an APAC DTC company, resulting in a 2x revenue increase. Increased the client's organic leads by 3x and enhanced brand imagery through a comprehensive rebrand and website redesign.

• Creative Director | Head of Brand & Creative · Channel AI08-01-2022 – 08-01-2024

  Brought on to lead a rebranding effort, positioning Channel, a Series A company, as a social media and AI app for consumers. Supported growth through cross-collaboration with product, growth, and design teams. Managed messaging, campaigns, and brand strategy, resulting in a 20% increase in user retention. Creative Director | Head of Brand & Creative -Led the brand development resulting in a 50% increase in app installs on a week to week basis, supporting user retention. -Facilitated the designing of new company-wide business goals, objectives, and marketing efforts with creative storytelling concepts and brand experiences. -Cross-functional collaboration with multiple stakeholders—including marketing, product, and community teams—to direct and organize consumer-focused creative strategies, paid media, visual identity, and growth initiatives. - Driven social campaign and reduced social media channel's CPA (Cost per acquisition) by 65% by developing content. - Improved website development by 60% and implemented 60% Faster ticket completion rate, and Increased 75%in speed to market. - Produced Brand Product Experience and strategy to be implemented in marketing, product, and advertisement touchpoints within all project cycles.

• Executive Creative Director · Hubilo10-01-2021 – 08-01-2022

  Brought onto drive a global rebrand, built an in-house agency to shape Hubilo as the leading B2B enterprise all-in-one virtual and hybrid event platform. Assisted growth and raised a $150million Series B investment. Managed multiple projects spanning from messaging, web, video, activations, campaigns, and brand strategy across US, EMEA, and APAC. -Elevated brand campaigns, utilizing data and analytics exceeding campaign goals by 50% ROI. - Led a diverse creative team to develop compelling brand and design content, resulting in a 5x increase in conversions and enhanced market awareness. - Managed a team of 13, boosting productivity by 40% and morale through coaching, team meetings, and goal-setting. -Achieved an 89% increase in website traffic from organic search, leading to improved ADA compliance (AAA) and customer engagement. -Optimized paid and owned campaigns, driving 5x growth in impressions, CTR, conversions, leads, and demand across channels and brand partnerships. -Orchestrated and directed B2B brand campaigns across marketing materials, photography, event visualization, emails (HubSpot), partnerships, interactive web, motion graphics, thought leadership, social media and activations, resulting in a 40% increase in marketing awareness.

• Head of Creative | Co-founder · Craftsman+12-01-2017 – 10-01-2021

  Co-founded and scaled the Ad Agency from 2 to 60 employees. Managed all global agency brand and creative strategy, output, and retained high profile clients, such as, Roblox, Nike US/Tokyo/China, Duolingo, Expedia, Clorox Comapny, Walmart, FTD flowers, Activsion, EA, Wizards of the Coast, and Niantic. Conducted and optimizing SaaS product strategy and usability, contributing to a company valuation of $20 million. - Drove 5X revenue growth for the agency by delivering innovative proposals, campaign development, and translating marketing objectives into strategic, creative solutions. - Collaborated with key stakeholders, including C-levels, engineers, marketing, and creatives, to deliver full-funnel, integrated campaigns across digital experiences, 3D, animations, Illustrations, films, digital ads, motion graphics, and more. - Proven track record of leading a team of 18, including contractors and external agencies, driving operational process improvements, and fostering individual professional growth. -Spearheaded and facilitated creative briefs and business challenges to creative strategies, KPis, insights, vision drive impactful creative work. - Realized client’s conceptual ideations and performed split testing within an agile environment to acquire proper variables that drive design strategy to increase conversion and improve user experiences.

• Art Director · Applovin01-01-2014 – 12-01-2017

  Managed a creative team of 13, driving creative strategies and developing new ad formats, such as videos and interactive content. Increased advertisers' conversion rates by 500%. Strategized for high-profile advertisers, including Facebook, Instagram, Apple, New York Times, Hotel Tonight, Fanduel, Deezer, Mercari, and various global accounts to enhance marketing results. Art Director -Administered and accelerated the curation from marketing objectives, design strategies, and business needs from Advertisers by creating effective strategies and drove performance marketing initiatives by an avg of 4X. -Revamped ad campaigns to increase engagement, positively impacting business goals through performance data analysis, experiments, and data-driven methodologies. -Retained brand accounts while following a cohesive brand perception while impacting direct and performance marketing's business goals by 200%. -Led global mobile advertising campaigns, achieving an 80%+ increase in ad spend. -Managed a team of 13, fostering high growth, strategic thinking, and accountability.

• Mentor (Pro Bono) · adplist.org2023

  Provide mentorship for early, mid, sr level creatives, designers, etc for career coaching, interview preps, portfolio reviews, etc

• Creative Director | Partner · Toilet Paper | Concept Shop10-01-2024

  Creative concept shop that delivers campaign, activation, and cultural movement to deliver results over awards. Here I contribute strategic decisions, strategy, and creative ideations.

Education

• Academy of Art UniversityBachelor's degree, Computer Arts: New Media
• Foothill CollegeArt, Music

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