Iryna Serednia

About

I love UX and challenges. Not just pretty UI – there are so many UI kits and accelerators for that. Where I shine is – providing the best suggestions and communicating them through user flows to predict all potential use cases. Following the latest trends in design ensures that you get a fresh and up-to-date solution. Simplicity and usability are the core values. Thus, I do my best to make challenging things easy and intuitive. Another thing I bring to the table is keen attention to your business goals, including market and competitive research. With me, you can expect to brainstorm product features, receive feedback (and pushback) on your roadmap, and generally count on me as a sounding board.

Experience

• Design Director, Co-founder · Cieden12-01-2016

  Cieden is a digital product design and marketing agency with one unwavering focus: building and launching successful products. Here at Cieden, we believe that design is a journey of discovery. We take pride in our design abilities. The reason we delight our clients is simple. Our philosophy mandates that every one of them - regardless of industry or engagement type - benefit from our unique approach that weaves together core tenets from business analysis, product management, design thinking, and growth hacking. Our areas of expertise are 🏆 ► USER EXPERIENCE DESIGN 👉🏻 User stories, user scenarios, use cases, user flows; 👉🏻 Identifying Personas; 👉🏻 Create and deliver User Experience that enhances marketing efforts, increase Net Promoter; 👉🏻 Score and Satisfaction; 👉🏻 Researching and studying user behavior to create an information architecture; 👉🏻 Using storytelling to improve engagement of the mobile app; 👉🏻 Gamification principles to raise user lifetime value; 👉🏻 Increasing the application efficiency with the jobs-to-be-done framework. ► USER INTERFACE DESIGN 👉🏻 Wireframes and Prototypes; 👉🏻 Logo design and branding; 👉🏻 Interface and interaction design; 👉🏻 Clickable prototypes; 👉🏻 Keeping the design simple. The best interface is invisible to users. Our goal is to include only necessary elements in the UI; 👉🏻 Designing an interface that should help people focus on what is most important. The hierarchy of elements, size, and color work together, creating an intuitive interaction.

Education

• Ivan Franko National University of LvivMaster’s Degree, English Language and Literature

Similar talent on Pangea

Artem V.UI/UX Designer | User-Centered ApproachIhor P.Product Designer Who Transforms Ideas into Growth-Driving Experiences | 10+ Years Crafting User-Centered Solutions with 2x-3x Impact on Key MetricsWarsaw, PolandGeorge B.Senior UI/UX Designer creating user-friendly digital products.Bucharest, RomaniaSyed U.Creative UI/UX Designer | Bridging the Gap Between Usability and Visual Appeal and Crafting User-Friendly Digital InterfacesNew York, NY