Isabel Penzini

About

With a Bachelor of Arts in Psychology and Political Science from the University of Pennsylvania and study abroad experience at UCL, I have built a dynamic career in marketing and entrepreneurship. I am the Founder & CEO of OLA Invierte, an innovative education and investment platform designed to empower Spanish speakers in wealth growth. My leadership has driven the development of a mobile app and media platform, supported by a team of engineers, PMs, and designers. Previously, I served as Global Marketing Director at Visa, where I spearheaded product strategy for Visa's global Data Platform. My tenure at Visa also included roles as Marketing Manager and Analyst, where I managed go-to-market strategies and regional marketing campaigns across Central America and the Caribbean. My career began as an intern at Visa, where I contributed to various marketing projects.

Experience

• Founder & CEO · OLA Invierte06-01-2021

  Founded an education and investment platform to empower 600M Spanish speakers to grow their wealth. Built a team of 6 engineers, PMs, and designers and launched a mobile app and a media platform.

• Global Marketing Director · Visa04-01-2020 – 04-01-2021

  Led the product strategy and go-to-market of Visa's global Data Platform and CDP platform. Established measurement frameworks, audience segmentation strategies, and media optimizations implemented by teams worldwide.

• Marketing Manager · Visa05-01-2015 – 04-01-2020

  Managed the go-to-market efforts for Visa Checkout in 8 countries. Led regional client marketing efforts and launched over 20 co-branded marketing campaigns. Managed integrated marketing campaigns for Central America and Caribbean markets. Led social channels and digital marketing campaigns at a regional level.

• Marketing Analyst · Visa10-01-2013 – 12-01-2015

  Led marketing and media efforts for Central America and Caribbean markets. Partnered with Sales and Product to exceed business goals.

• Intern · Visa06-01-2013 – 09-01-2013

  Contributed to various marketing projects and supported the marketing team in achieving their objectives.

Education

• University of PennsylvaniaBachelor of Arts (B.A.), Psychology and Political Science
• UCLStudy Abroad

Similar talent on Pangea

Oli M.Founder and Growth Marketing Specialist | Ex LinkedIn Consultant | Elevating Leadership ContentUnited KingdomJorge S.Fractional Growth & Expansion Partner | GTM, Partnerships & Community-Led Growth (12+ Years)Madrid, SpainAAroa M.Entrepreneur & Digital Marketing Specialist with a Passion for Personal DevelopmentIsabella D.Co-Founder | Social Media Brand StrategistSan Diego, CA