Oli Mellin

About

Experienced Marketing and Growth Professional with a strong background in digital marketing, growth hacking, and strategic consultancy. Proven track record in leading multi-discipline teams and managing large-scale marketing initiatives in fintech and tech industries.

Experience

• Founder · The Escalator2025-08-01 –

  You talk, we create. Authority content for Founders, Leaders and Execs. Apply for the free beta at TheEscalator.co.

• Marketing and Growth Consultant · olimellin.com2025-04-01 –

  Firing-up growth engines at rapid-growth startups.

• Career transition · Career Break2024-10-01 – 2025-04-01
• B2B Marketing & TA Consultant · LinkedIn2019-08-01 – 2024-10-01
• Head Of Growth & Marketing · Smarkets2017-03-01 – 2019-08-01

  Leadership role within a fast growing London-based fintech trading exchange. Responsible for end-to-end marketing activity from strategy through to execution and analysis. Leading a multi-discipline team focused on acquisition, conversion and retention across three key products and all platforms. • Management of a 10+ multi-discipline marketing team • Strategising and implementing growth frameworks and growth hacking management tools • Ownership of the business’ paid acquisition channels, managing 7-figure budgets • Management of AAARRRR funnel analytics and reporting dashboards • Analysis of company performance to identify optimisation opportunities • Agency and partnership negotiations and management • 360° campaign ownership from strategy to execution to reporting

• Digital Marketing Manager · OLBG2014-10-01 – 2016-08-01

  Digital marketing campaign planning, proposals and execution • Cross-team project management across various time zones and languages • Responsibility for all company data channels and user feedback for C-Level presentation • Management of VIP Program, Business Insight Initiative and Google Marketing Channels • App and new product launch, with VIP community management and beta user relationship building

• Sportsbook Development Project Manager and Data Analyst · bet3652013-09-01 – 2014-08-01

  Data Analyst and Project Manager – Sportsbook Development • External Marketing Communication & Strategy Analysis • Data Interpretation to develop actionable insights for weekly presentations to C-Level • New Product Release Project Management

• Management Trainee · bet3652012-09-01 – 2013-08-01

  bet365 Operational Management Programme A 12-month Training Programme rotating through operational departments at Supervisor Level, including: Customer Services, Fraud and Risk Analysis, Operational Technical Support & Payments • Benchmark and KPI proposals, presentations and reports • Strategic Change Recommendation Reports • Operational Analysis and Metric Reporting

• Productivity and Change Management Consultant · Cannizaro2010-09-01 – 2012-09-01

  Management Consultant on Productivity Improvement Programmes throughout UK and UAE. • Implementation of Productivity Management Software and Solutions • Programme Optimisation, Data Analysis and Insight Reporting • Facilitation of cultural and behavioural change across all client departments

Education

• University of the West of EnglandBachelor's degree, Business Enterprise
• Squared OnlineSquared Online Digital Marketing Certification, Digital Marketing

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