Iuliia Istomina

About

Experienced UX/UI Designer with 3+ years leading end-to-end design for desktop and mobile solutions across SaaS, ERP, and sectors like Construction, HR Tech, E-Commerce, and Ad Tech. Designed solutions that brought 15+ projects to MVP, securing early-stage funding and market traction.

Experience

• UX/UI Designer · Startup Consulting Team08-01-2023

  Led the design of 15+ AI-driven B2B desktop and mobile solutions, including ERP and SaaS systems, taking them from concept to MVP and securing an average of $350,000 in early-stage funding per project. Spanning industries like logistics, sustainability, food tech, fintech, and HR tech, developed platforms for waste exchange, restaurant management, educational loans, investment tools, and HR solutions. All projects received ENISA approval for implementation in Spain, validating market readiness. Mentored two design interns, equipping them to handle high-impact projects independently.

• UX/UI Designer · ÁIO06-01-2023 – 09-01-2023

  Led product analysis, assessing innovations and market demand through competitor research. Designed information architecture and user flows for homeowners, contractors, and architects. Developed prototypes for key features like a 3D model viewer, Gantt chart tool, and information panel. Conducted UX testing, implementing improvements that increased navigation efficiency by 40% and boosted user satisfaction by 25%.

• UX Designer | ERP System Redesign · Germany Simplified04-01-2023 – 06-01-2023

  Redesigned key ERP modules, focusing on Invoice and Team Management. Improved user experience by streamlining workflows, reducing invoice processing time by 40%, and enhancing team management efficiency by 25%. Intuitive interfaces reduced user errors by 30%, boosting overall system usability. Collaborated with developers and stakeholders to align design with business goals.

• UX/UI Designer | Habit-Tracking Mobile App · JUNION - IT Community11-01-2022 – 02-01-2023

  Designed a habit-tracking mobile app to help users build healthy routines. Created user flows, wireframes, and mockups, enhancing user experience and boosting engagement by 20%, with a 15% increase in daily habit completion rates. Collaborated with developers for seamless implementation aligned with product goals.

• UX Reseacher · IBIM04-01-2021 – 10-01-2022

  Led UX research for the PlanR construction management system, using surveys, interviews, A/B testing, and usability testing to enhance usability. Documented insights, tracked bugs, and collaborated with developers in iterative sprints. Research-driven updates contributed to contract renewals with over five major clients.

Education

• GoogleUX Design Specialization, UX Design
• Peter the Great St.Petersburg Polytechnic UniversityBachelor's degree, Civil Engineering
• National Technical University of AthensEducational course, Transport Network
• Technische Universität GrazEducational course, Smart technologies
• Universidade de CoimbraEducational course, Smart technologies

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