Srishti Bijjur

About

I am a dynamic Product UX Designer with 3+ years of experience. I have used design thinking to transform user experiences in the Finance, Retail, D2C, Education, Automotive, B2B, B2C SaaS, AI and e-commerce industries. Skilled in Figma, Sketch, Adobe Xd, and Creative Suite, I have led design innovations from inception to deployment, focusing on user-centric solutions that boost operational efficiency and ROI. My greatest strengths are my continuous efforts to learn and grow, push boundaries for innovation, and constantly advocate for UX principles and standards. This has led me to understand that good design doesn't happen by chance. It requires solid cross-functional collaboration, the courage to be creative and think outside the box, and most importantly, a love for users.

Experience

• Product Designer · Sangria by dotkonnekt12-01-2024

  Architected a scalable design system for a B2B SaaS AI product, designing UI components optimized for AI interactions, dark/light modes, and responsive design, improving product cohesion across 30+ user flows. Currently streamlining complex information architecture and task flows to improve product adoption and reduce time-on-task for critical workflows across 20+ enterprise clients.

• UX Designer, AI · Augierai.com11-01-2024

  Directed strategic planning for ‘Business Intelligence’, identifying 5 high-impact features through use-case analysis. This aligned user needs with business goals, driving product development and growth strategy. Accelerated customer adoption from 30 to 250+ paying users in 2 months by launching 4 key features in a fast-paced environment, focusing on data-driven engagement strategies.

• Senior UX Designer · Ally08-01-2024 – 11-01-2024

  Led the end-to-end redesign of features for ‘Ally SmartCash,’ driving a 20% increase in user satisfaction through high-fidelity visuals and interactive prototypes. Translated complex business requirements into user flows, information architecture, and wireframes, ensuring accessibility and feasibility cross-functional collaboration. Partnered with Design Ops to introduce new design patterns and scalable web components, enhancing cross-platform usability and design system efficiency.

• UX Designer · University of Michigan - School of Information06-01-2023 – 05-01-2024

  Led collaboration with SIG team to enhance website information architecture using Jekyll and GitHub. Utilized rigorous research methods such as Preference testing, Literature reviews, and ideation sprints to iteratively improve website's UX.

• UX Designer and Feature Team Lead · NASA SUITS06-01-2023 – 05-01-2024

  Designed the UI for three key features of NASA’s spacesuit AR display, focusing on enhancing usability and reducing cognitive load for astronauts. Developed multi-modal interaction methods, incorporating gesture, voice, and hand ray inputs. Led my team with user testing to refine AR-guided instructions for astronauts.

• UX Designer · Amerisure06-01-2023 – 08-01-2023

  Designed 50+ key screens for a CRM MVP, implementing 8 critical features that reduced customer effort by 39.4%. Improved onboarding efficiency by 50-75%, cutting new hire training time from ~4 days to 1-2 days through intuitive interface design and workflow optimization.

• UX Designer · Freelance09-01-2021 – 12-01-2022

  During my freelance tenure, I collaborated with two clients designing and delivering high-impact digital products. Designed and optimized growth and engagement strategies for a B2C iOS photo marketplace app, creating a scalable referral system that increased new user sign-ups. Improved checkout and payment workflows, streamlining the conversion process and increasing repeat purchases. Developed a performance tracking dashboard for a government patrol app, allowing 500+ field officers to efficiently log activity in low-network areas. My approach combined user research, accessibility best practices, and interaction design, ensuring intuitive and scalable solutions tailored to each client's needs

Education

• University of MichiganMaster's degree, Human Computer Interaction
• SpringboardUI UX Design
• Ramaiah Institute Of TechnologyBachelor of Engineering - BE, Computer Science

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