Iva Cenova

About

Hi there! I'm Iva Cenova, a UI/Creative designer and AI Artist with over 19 years of experience in the gaming industry. My passion lies in crafting user-friendly interfaces that not only look great, but also guide players seamlessly through their gaming journey. For a large part of my career, I've thrived as part of marketing teams for iGaming casinos and gaming studios, where I honed my skills in creating captivating graphics for marketing campaigns, ensuring clear communication and driving user engagement. I've embraced cutting-edge tools like Stable Diffusion AI to enhance design capabilities. Collaboration is key for me: I value working with marketing teams, business development specialists, data analysts, and other designers, including mentoring junior talents. Through brainstorming sessions and discussions with management, I actively contribute to product development, ensuring a cohesive and user-centric experience. In recent years I’ve led UI design projects as a freelance/contract designer, delivering end-to-end UX/UI solutions for gaming and entertainment products.

Experience

• Senior Creative UI Designer / AI Artist - Freelance · Freelance / Self-employed02-01-2025 –

  UX/UI design for gaming and entertainment products; AI-assisted design workflows; creation of marketing assets; collaboration with marketing, business development, data analysis, and design teams; mentoring junior designers.

• Lead Creative UI Designer / AI Artist · Freelance / Self-employed10-01-2019 – 05-01-2021

  User experience and interface design for web and mobile; skinning and theming of UI; concept and animation of AI-generated characters and environments for slot games (Spine 2D and After Effects); branding, marketing campaigns, landing pages; development of brand guidelines.

• Lead Creative UI Designer · Blue Gaming Group Malta09-01-2015 – 01-01-2019

  Led creative direction for design projects, ensured consistent brand identity across campaigns, designed marketing materials and UI for casino games; mentored designers and collaborated with cross-functional teams.

• Freelance / Creative UI Designer · MyAffiliates (Malta)04-01-2014 – 10-01-2015

  Led redesign of company website and key marketing assets; improved user experience and engagement for affiliate marketing platforms.

• Web and Game Interface Designer · Medialex (Malta)12-01-2012 – 05-01-2014

  Designed user interfaces for social games and casinos; created promotional materials and assets for marketing campaigns.

• Lead UI Designer · XS Software (Sofia, Bulgaria)12-01-2009 – 08-01-2011

  Designed and implemented web and game UI; collaborated with development teams; contributed to UX research and visual design for online games.

• Web & Graphic Designer · Press Design (Sofia, Bulgaria)05-01-2008 – 11-01-2009

  Web design, graphic design, and promotional materials for gaming and entertainment brands.

• Web & Game Interface Designer · Gameloft (Sofia, Bulgaria)09-01-2007 – 04-01-2009

  Designed engaging UI for mobile and PC games; created game menus, HUDs, and UX flows; produced marketing assets and promotional materials.

• Web & Graphic Designer · Dobrosoft (Sofia, Bulgaria)10-01-2006 – 08-01-2007

  Designed UI and graphic assets for online games and entertainment products; contributed to branding and product visuals.

Education

• College of Arts 'Naikolay Raynov'

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