Jabulile Madinane

About

With a robust background in product design, I have honed my skills across various roles, most recently as a Senior Product Designer at DVT. My expertise lies in conducting research to understand product requirements, analyzing data to identify business goals and customer pain points, and collaborating with cross-functional teams to ensure successful design implementation. Previously, I worked as a Product Designer at IQbusiness South Africa and VASTBLU INFOTECH, where I focused on creating user-centered designs, conducting UX audits, and optimizing user experiences. My journey began as a User Experience Designer at Freethinking Business Consultants, where I gained foundational skills in contextual research and design prototyping. Earlier, I served as an Advisor at Youi Insurance, where I developed strong client negotiation and sales skills. My passion for continuous design improvement and creative problem-solving drives my commitment to delivering high-quality design solutions.

Experience

• Senior Product Designer · DVT06-01-2023

  Collaboratively conduct contextual methods of research to understand product requirements based on internal input and user research. Analyze and synthesis qualitative & quantitative data to understand the business goal and customer pain points. Analyze market trends and conditions to inform design decisions. Unpack BRD's/PRDs & user stories to apply use-cases if applicable. Ideate conceptual wireframes. Present to stakeholders to influence design decisions. Collaborate closely with cross-functional teams, including developers and product managers, to ensure successful implementation of designs. Present design concepts to cross-functional teams and leadership. Intuitively address customer needs beyond surface-level considerations. Contribute to stakeholder discussions on behavioral product data to understand priority features that need iterations or a build on an addition feature. Exhibit passion for continuous design improvement and creative problem-solving. Provide assistance to product engineers and stay abreast of industry trends.

• Product Designer · IQbusiness South Africa11-01-2021 – 05-01-2023

  Collaborate with the user research team to identify opportunities and improve experiences. Analyze existing solutions, environments, and user needs. Unpack BRD requirements. Create information architecture diagrams, sketches, wireframes, and screen flows taking into account user requirements and the technical constraints of development. Collaborate with Business Analysts and Developers to understand constraints and align user stories. Leverage user research results and analytics data to inform design decisions, make recommendations, and propose improvements. Create prototypes ranging from paper-and-pencil concepts to wireframes and then design interactive prototypes. Present designs to the internal team and iterate based on feedback. Explore design ideas, support usability testing, and obtain buy-in from the business. Present final designs to stakeholders, Design Lead, Design Director, Engineers, Product Owners, Business Analysts, and Developers. Deliver an appropriate level of specification needed to ensure high-quality development of design artifacts. Ensure graphical consistency across all products supported by the evolution and maintenance of existing visual guidelines and an established design system.

• Product Designer · VASTBLU INFOTECH08-01-2021 – 06-01-2022

  Drive and create both web and mobile product concepts as part of a cross-functional team. Create user flows, wireframes, and design mockups to effectively conceptualize new product initiatives. Perform UX audits and tests to iterate over existing designs and optimize the customer/user experience. Lead regular sessions with the Product Owner and Devs to collaborate and discuss a quest for better user experience and creative user interfaces. Create user-centered designs by considering market analysis, data, customer feedback, user research, and technical constraints/opportunities that have been conducted by the research team. Collaborate with Devs to align capability and constraints. Put together prototypes to hand over to Devs for User Acceptance Testing. Present concepts to the business. Iterate screens based on feedback from the team. Deliver an appropriate level of specification needed to ensure high-quality development of design artifacts.

• User Experience Designer · Freethinking Business Consultants01-01-2020 – 06-01-2021

  Conduct contextual research methods together with the Lead Designer who was providing guidance, supervision and feedback. Under their supervision, I synthesized qualitative research using different methods of synthesizing the data. Use the design system to create high-fidelity polished designs from the Design Leads wireframes. Rapidly prototype the designs. Put test plans together with the Design Lead. Launch tests on Usertesting.com, transcribe, and synthesize the findings. Present the findings to the Stakeholders and the Design Lead. Hand over the design deck to the UX team for their conceptual designs.

• Advisor · Youi Insurance11-01-2015 – 01-01-2018

  Sell insurance policies to Australian clients. Upsell/cross sell leads to conversions. Educate clients about the tailored policy. Negotiate feasible solutions for clients. Compile performance reports.

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