Jack Dicken

About

Dedicated to optimizing online visibility, enhancing brand awareness, and boosting sales for small businesses through data-driven SEO strategies. I leverage analytics, keyword research, and user insights to craft tailored plans that deliver tangible results. Focusing on ROI’s making sure all clients see increase in sales. Let's connect and elevate your brand.

Experience

• Founder-Director of SEO · Funnelpot08-01-2023 – 07-01-2025

  Spearheading comprehensive SEO strategies tailored for small businesses, driving impactful online visibility and market penetration. Delivering measurable outcomes by elevating small business rankings, increasing organic traffic, and boosting conversion rates. Leading cross-functional teams to integrate SEO initiatives into broader business objectives. Implementing cutting-edge SEO techniques to keep small businesses ahead in the digital landscape.

• Search Engine Optimization Manager · Axle Eight08-01-2022 – 10-01-2023

  Ran SEO strategies for 10+ clients across various industries including Financial Advisors, Software Companies, and Tech Startups. Optimized web pages and created new content based on extensive keyword research. Built backlinks to increase visibility and rankings. Achieved an average organic traffic increase of 50% over the last year. Monitored conversion tracking to ensure traffic brought additional sales to clients.

• Search Engine Optimization Specialist · American Academy of Pediatrics03-01-2022 – 07-01-2022

  Managed content strategy and SEO for Healthychildren.org and AAP.org. Optimized content and created new content based on keyword research, leading to a 40% growth in organic traffic in four months. Reorganized content cataloging on Healthychildren.org, decreasing bounce rates by 33%. Achieved several #1 Google ranking articles through SEO tools and keyword research. Compiled competitor analysis reports to identify content gaps, resulting in additional organic traffic.

• Content Strategist/SEO Specialist · K-12 Teachers Alliance02-01-2018 – 12-01-2021

  Optimized content for the redesign and relaunch of the K12 Teachers Alliance Website, increasing organic traffic from 0% to 50%. Led SEO efforts and created a link-back strategy to improve visibility and rankings. Managed daily blog posts to drive organic traffic and increase inbound leads. Presented strategies and goals to senior leadership. Managed a freelance writing team of 20 for website content.

• Senior Sales Coordinator · K-12 Teachers Alliance03-01-2011 – 02-01-2018

  Increased university partnerships by 50% in nationwide sales territory. Improved student enrollment sales by 400% over two years, with revenue exceeding $550,500. Managed two sales teams responsible for email marketing campaigns to increase inbound leads. Created and led the customer retention department, resulting in a 50% increase in retention.

Education

• Miami UniversityBachelor of Arts (B.A.), Political Science and Government

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