Jete Oosalu

About

Full-Stack Marketer focused on SEO, growth, UX, and conversions, with 7+ years of experience (including 2 years in a fast-paced startup). Leads SEO holistically—content, UX, conversion optimization, and site structure—driving ranking improvements, signups, and traffic-to-lead systems.

Experience

• SEO Strategist, SearchActions · SearchActions07-01-2023 – 06-01-2025

  Responsibilities Produced a content brief that generated over $54,000 in client revenue. Led ongoing SEO audits and optimizations, driving a 25% increase in search visibility. Developed and executed content strategies driven by SEO insights. Performed thorough keyword research and intent mapping to optimize targeting. Created and optimized service pages, lead magnets, and web copy for enhanced engagement. Oversaw link-building initiatives and implemented technical SEO enhancements. Boosted conversion rates through UX/UI enhancements and CRO insights. Managed and mentored a marketing team to elevate performance standards.

• SEO Strategist / Full Stack Marketer · Self-employed09-01-2020

  Responsibilities Conducted a comprehensive site audit, delivering actionable recommendations that increased client leads by 12%. Achieved 50% increase in organic traffic within two months (5,200 to 7,800 monthly visits). Collaborating with B2B and B2C clients in SaaS, cybersecurity, and healthcare sectors. Developing customized marketing strategies to drive long-term organic growth and lead generation. Creating SEO-driven content strategies focused on keyword research and homepage optimization. Assisted healthcare client in achieving month-over-month social media lead growth of 10%.

• Head of Marketing · FoodDocs03-01-2021 – 11-01-2022

  Responsibilities Increased organic traffic from 350 to 84,000 in 15 months, achieving 55% from US audience. Boosted monthly signups by 10% through targeted marketing efforts. Secured top three rankings for over 2,500 keywords within a 15-month period. Grew pageviews from 7,000 to 70,000 per month, with 53% organic and 30% paid sources. Developed a newsletter achieving a 31% open rate and 14% click-through rate. Executed an SEO strategy including cluster system development, keyword research, and content briefs. Identified trends to optimize budget allocation effectively. Conducted A/B testing on landing page elements such as headings, text, images, and CTAs.

• Freelance SEO Strategist · Outfunnel01-01-2023 – 07-01-2024

  Responsibilities Grew organic traffic by fifty percent in six months, increasing from 4,200 to 8,400 visits. Boosted organic traffic by ninety percent within twenty-four hours using internal linking strategies. Conducted keyword research and competitor analysis. Developed engaging copy for articles, landing pages, and social media posts. Created images and infographics and wrote articles: https://outfunnel.com/what-is-product-led-growth/ https://outfunnel.com/what-is-product-led-sales/

Education

• Tallinn University of TechnologyB.S., Logistics B.S, Tallinn University of Technology

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