Jaclyn Brautigam

About

Hey I’m Jaclyn! Founder of Fordham Fashion, where I help fashion brands reach their full potential. Think of me as your fashion brand's strategic partner with all the insider scoop on wholesaling, introducing your brand to retailers, creating persuasive sales assets, and helping you make important business decisions. After a ten year career in the industry I’ve decided it’s time to build something that allows me to have full flexibility and unlimited growth opportunities. My academic background was built at SUNY Oneonta and The Fashion Institute of Technology in their intensive 4 year collaborative program where I graduated with dual degrees and an amazing foundation. It led to notable positions at Steve Madden, Reebok, and a variety of New York contemporary showrooms. I’ve met so many incredible people throughout my career and really appreciate how they’ve helped me advance over the years. 𝐓𝐡𝐫𝐨𝐮𝐠𝐡𝐨𝐮𝐭 𝐦𝐲 𝐜𝐚𝐫𝐞𝐞𝐫 𝐈’𝐯𝐞: 🔹Worked with over 250+ specialty stores 🔹Connected with international brands in Italy, Australia, Spain, and China 🔹Built key relationships with buyers in the U.S. market 🔹Managed department stores across the Tri-State region 🔹Built a Fashion Design & Sewing Business Now I’m here to share all that knowledge with you and be your guide to growing your fashion brand! Whether you're just starting out or you're more established I offer all different packages so just like great fashion it's tailored to fit you! I believe in quality results and full transparency with my clients. 𝐌𝐲 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐭𝐢𝐞𝐬: Wholesale Setup & Management, Collection & Brand Review, Merchandise & Assortment Planning, Story Deck Creation, Line Sheet + Lookbook Creation, and One on One Strategy Sessions. If you're looking to take your fashion brand to the next level, let’s connect!

Experience

• Wholesale Account Executive · The Fully Fashioned12-01-2021 – 09-01-2024

  Increased handbag sales over 50% year after year by spreading brand awareness through the U.S. traveling on an as needed basis to markets, meetings, and events. Worked with over 250 specialty store accounts across the country. Developed sales strategies and identified wholesale opportunities for overall business growth. Conducted business with buyers via phone calls, emails, trade shows, and showroom appointments. Aided in the management of 4 contemporary womenswear brands and 3 accessory brands on a daily basis. Analyzed individual brand data sales through JOOR and NuOrder systems to find new opportunities and meet sales plan. Communicated with designers, production, and warehouses to ensure top quality service for clients. Built and maintained key relationships with clients. Presented new collections for seasonal market weeks while collaborating with international designers and brand representatives.

• Sales Account Executive · FO.Ri Showroom01-01-2021 – 11-01-2021

  Aided in the management of 18 womenswear and accessory brands. Sold to clients throughout the U.S. and Canada, helping them create a seasonal buy. Adjusted to the clients needs and provided them with excellent service. Analyzed all sales data by season and year. Identified best sellers, trends, reorders. Communicated with brands overseas in Italy regarding customer orders, production status, ATS, and product feedback. Created invitations and social media graphics for market, samples sales, etc.

• Lead Fashion Design Teacher · The Fashion Design Lab10-01-2017 – 03-01-2020

  Responsible for teaching children design and sewing techniques. Explained and demonstrated project steps based on skill level and age group. Communicated and developed positive relationships with parents. Managed assigned staff team, went over lesson plan, and roles within each class. Created a fun and safe learning environment. Managed and supervised special events such as workshops, camps, and parties. Maintained sewing machinery and supply inventory: fabrics, thread, notions. Provided feedback on projects and made suggestions on new ideas. Assisted in setup and execution of end of season fashion show.

• Freelance Stylist · Tailor (app)10-01-2017 – 05-01-2018

  Provided thoughtful, high-quality responses to styling, shopping, and general fashion questions. Created personal options for clients to browse and purchase items they are searching for. Interacted with Tailor HQ regarding updates, challenges, and feedback.

• Assistant Stylist · Freelance05-01-2013 – 05-01-2018

  Organized and prepped clothing for numerous e-commerce shoots. Styled outfits for models, partnered with photography, hair, and makeup teams as needed. Scanned all items and accessories into styling tag system. Maintained styling room, props, and accessories closet. Supported Head Stylist with any further duties.

Education

• Fashion Institute of TechnologyAssociate of Arts and Sciences (AAS), Fashion Merchandising Management
• SUNY OneontaBachelor of Science (B.S.), Fashion and Textiles

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