Jacob Goter

About

UX Designer passionate about crafting intuitive, human-centered digital experiences. Skilled across the full UX process—from user research, usability testing, wireframing, and prototyping to high-fidelity design in Figma—while also contributing product-minded recommendations through competitive analysis, journey mapping, and usability feedback synthesis. Experience includes end-to-end freelance website redesign work and an externship supporting BeReal feature ideation, prototyping, research synthesis, and proposal deck development.

Experience

• UX Designer · Freelance05-01-2024 – 06-30-2026

  • Led end-to-end UX redesign of Cocktail Bar's website, from research and wireframing through prototyping and mockups • Conducted competitive analysis and journey mapping to identify friction points and inform a restructured site optimized for menu browsing and event discoveryBuilt a responsive Figma design system with reusable components tailored to the brand's identity • Delivered a refined digital experience that reflects the venue's atmosphere and drives foot traffic

• Product Management BeReal · Extern04-01-2026 – 06-01-2026

  • Designed and prototyped new app features to support BeReals growth objectives, utilizing industry standard tools. • Facilitated focus groups and structured surveys to evaluate prototype usability and potential impact, synthesizing participant feedback into actionable design recommendations. • Developed and delivered a professional proposal deck integrating research insights, competitive benchmarking, user testing outcomes, and a go to market roll out plan.

Education

• Arizona State UniversityBachelors, User Experience
• Pierce CollegeAssociates of Applied Science, Digital Design

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