Seng Vang

About

I am a design-minded, detail-oriented UX Designer with 10 years of experience working in agile and scrum-based environments. Specializing in human-centered design, I combine best practices, research data, and user feedback to create immersive and intuitive user experiences. With a background in entrepreneurship, marketing, graphic design, and creative branding, I bring a strategic approach to problem-solving and product innovation. I have led teams while excelling as both a team player and an individual contributor. Proficient in Figma, Sketch, Axure, InVision, and Adobe Creative Suite, I am passionate about crafting seamless, impactful designs that enhance user engagement and drive business success.

Experience

• UX Designer · Lore Contagious Health07-01-2023

  - Consistently research user journeys and behavior to create and evolve the information architecture that increases engagement and loyalty with our brand. - Work alongside Product Managers and engineers throughout all stages of the production cycle. - Led multiple product initiatives from discovery to final designs ranging from generative AI, gamify features and backend B2B portal. - Mentor other designers on Figma best practices by creating a documentation system that serves as a single source of truth for both designers and developers. This system provide comprehensive information about the UX process, ensuring consistency and facilitating learning across teams.

• UX Designer · Bank of America07-01-2021 – 07-01-2024

  - Work closely with internal and external teams to translate their requirements into a design deliverable. - Presented designs to ADA team to get feedback on best practices and reduce risk. - Brainstorm and prototype information architecture; including navigational solutions for flexible, data dense layouts. - Design with an awareness and understanding of browser sizes, device capabilities, and product functionality. - Understand and use team feedback to inform and improve designs.

• Senior UX Designer · Wells Fargo05-01-2020 – 05-01-2022

  - Collaborate with full-stack teams to develop common UI components and design patterns that can be adopted and extended across product suites. - Integrated user research, competitive analysis, data analysis, and other inputs to independently complete information architecture, interface layout, workflow, UI design, and design specifications. - Create and maintain UX documentation, including user journeys, and design specifications, to ensure clarity and consistency throughout the design process.

• Visual Designer · ZenKey03-01-2019 – 03-01-2020

  - Lead and managed the internal design system and style guides for both Android and iOS (Light and Dark mode). - Utilized Illustrator, After Effects, and Figma to create components, such as buttons, navigation menu, toast, iconography, and Lottie animations. - Conduct comparative analysis between competing products. - Present designs and research metrics to Product Managers and Developers. Follow design best practices, and accessibility guideline. - Translate concepts into user flows, wireframes, mockups and prototypes that lead to intuitive user experiences.

• Interactive Designer Designer · Chasm Communications02-01-2014 – 04-01-2020

  - Design and implement video and static social media campaign assets; illustration and motion graphics proficiency (After Effects or similar) highly beneficial. - Implement visual designs through collaboration with internal front-end developers and review final product before launch to ensure design integrity has been maintained. - Deliver high quality visual assets for digital marketing materials and direct mail print designs. - Design and animate display banners within Google Web Designer or Adobe Animate.

Education

• Ringling College of Art and DesignMaster of Arts - MA, Graphic Design and Media Arts program
• Boiling Spring High School

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