James Lamming

About

James is a highly accomplished professional with experience founding, leading and advising companies. He founded Furrow, an online farmer's market building the tech and logistics to enable anyone to buy from any farm. James built the platform, established the marketing strategy, product roadmap, financial plan and operational processes, and hired the founding team. He has a strong background in strategy and operations, having worked as a fractional Chief of Staff for startups and as a Consultant at Monitor Deloitte, where he advised C-suite and Board level clients. As a fractional Chief of Staff, James has advised clients on on fundraising, sales, GTM, hiring, positioning and product; acting as a right-hand man to the leadership team

Experience

• Fractional Chief of Staff · Self-employed11-01-2022

  Since shutting down Furrow, I have advised & supported founders and startups on fundraising, sales, GTM, hiring, positioning and product; acting as a right-hand man to the founding team. • Worked with founders and their customers to understand the core problems they solve, their unique differentiated value and who cares about it; using this to refine positioning and marketing, product and sales strategies • Redefined the fundraising narrative and developed the pitch that enabled a startup to double the size of their raise and close the round in a few weeks that had previously been going on for months • Implemented new sales strategies; cold calling and emailing potential clients. Worked with founders to define messaging to test and adjust the approach based on results. Brought in 30 leads, including F500 companies, in 2 months • Redesigned & built landing pages in Webflow, React/Node.js and HTML with clearer messaging and positioning to customers

• Founder · Furrow05-01-2020 – 09-01-2022

  Founded Furrow with the aim to build the underlying technology and logistics infrastructure to enable anyone to buy from any farm. Ultimately failed for reasons discussed here: https://jameslamming.substack.com/p/furrow-why-we-failed

• Consultant - Strategic Transformation · Monitor Deloitte (ex Monitor Group)09-01-2016 – 07-01-2019

  • Achieved top of class promotion; executed qualitative and quantitative analysis and directed development of projects and bids for clients in Financial Services, Defence, Retail, Rail and Health. • Worked directly with C-suite and Board level clients to identify strategic priorities and generate alignment on the required response. • Facilitated workshops with incoming CEO and CPO to develop 100-day plans. • Collaborated across functions to model business cases for automation and growth programs. • Coded and implemented a machine learning tool in SQL and R to improve retail sales. • Established organisation design, governance and reporting arrangements to de-risk and improve collaboration in a multi-lateral defense program.

Education

• The Wharton SchoolMaster of Business Administration - MBA, Business Administration
• University of CambridgeMaster of Science (MSci), Natural Sciences

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