Janell Blair

About

With a Bachelor of Fine Arts in Photography from Edna Manley College of the Visual & Performing Arts, I have a strong foundation in visual arts. My diverse educational background also includes certificates in Fashion Styling Foundations, Professional Makeup Artistry, and Fashion Industry Essentials. I further honed my skills with a Social Media Marketing certificate from Northwestern University. My professional journey includes roles as a Creative Copywriter, Junior Stylist at Wantable, and Sales Stylist at The Closet Trading Company. I've also worked as a Freelance Copywriter for Schutz and a Freelance Staff Writer for Whimsy Soul. In these positions, I've crafted compelling content for marketing materials, assisted in campaign launches, and contributed to brand storytelling. My passion for visual arts, combined with my writing and styling experience, drives my commitment to creating captivating and engaging content.

Experience

• Creative Copywriter · Freelance11-01-2021

  Future Brands Group 2021-2022 I have written SEO-optimized fashion copy for blogs, product descriptions, and online catalogs for Future Brand Groups’s independent fashion brands Saint G, Jealvu, and Oryany’s leather, vegan leather, and woven goods monthly as a freelance copywriter. Curated Media 2022-2023 While working as a freelance writer for Curated Media’s beauty and fashion app Clickher, I provided in-app copy and push notifications on a monthly basis. I also sourced content from beauty and fashion influencers. Occasionally, copy was provided to the company’s PR team, Engaged Communication, and published to varying media outlets. In 2023, Clickher had more than 200,000 downloads and over 100,000 active users, with 89% of readers in the US and an average engagement time of two minutes and four posts. Envida Social 2024 Created engaging real estate copy for social media posts to drive user engagement and increase brand awareness on Facebook and Instagram. I planned and scheduled 6 to 8 posts per calendar every month for up to 20 accounts.

• Junior Stylist · Wantable01-01-2022 – 01-01-2023
• Sales Stylist · The Closet Trading Company01-01-2022 – 01-01-2023
• Freelance Copywriter · Schutz08-01-2022 – 12-01-2022

  Assisted in creating copy for the brands fall and winter 22 campaign launches.

• Freelance Staff Writer · Whimsy Soul02-01-2022 – 08-01-2022

Education

• Edna Manley College of the Visual & Performing ArtsBachelor of Fine Arts - BFA, Photography
• DeCarteret College
• Bishop Gibson High
• Fashion Institute of TechnologyFashion Styling Foundations Certificate
• The Face Place Institute of AestheticsProfessional Makeup Artistry Certificate
• Parsons School of Design - The New SchoolFashion Industry Essentials Certificate
• Northwestern UniversitySocial Media Marketing Certificate

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