Isabel Leonard

About

With a Master’s in Luxury and Brand Management from Savannah College of Art and Design, I have developed a strong ability to create and implement content strategies across multiple platforms. My experience includes harmonizing social media, email marketing, and analytics to drive audience engagement and support influencer marketing initiatives. A creative writer at heart, I bring a keen understanding of market trends and competitive landscapes to my content creation. This, combined with my education in communication and media studies, enables me to craft impactful narratives that resonate with audiences and enhance brand presence in the dynamic fashion and luxury industries.

Experience

• Content & Social Media Strategist (Freelance) · Isabel Leonard LLC12-01-2024

  Provide social media strategy, content creation, and digital marketing support, supporting multiple clients across beauty, wellness, and lifestyle brands. Develop and execute content strategies for Instagram and TikTok that align with each client’s brand goals and voice. Create and schedule engaging visuals and copy to maintain a consistent, on-brand presence. Manage influencer collaborations, partnerships, and community engagement to expand brand awareness. Track and analyze performance metrics to refine strategies and optimize growth. Deliver measurable results, including increasing beauty client profile visits by over 40%, generating 191K+ views in 90 days, and growing wellness client followers by 10%, with high engagement driven through Reels.

• Social Media Specialist · CROSBY by Mollie Burch03-01-2023 – 08-01-2024

  Own and execute content calendar for all marketing campaigns. Coordinate content for all of the following platforms: social, paid, email, SMS. Support process for influencer marketing campaigns including: shipping, tracking, reporting. Monitor market trends and competitive landscape to inform our broader marketing strategy. Manage performance reports across CROSBY social/SMS/email channels. Closely monitor key trends and best practices for social media and content strategy. Assist Graphic Designer with social media content needs. Increase CROSBY’s customer base via social media/email/SMS. Support Brand Marketing Manager with campaign connecting and execution.

• Fashion Stylist · fab'rik08-01-2021 – 10-01-2021

  Offered product knowledge, handled cash transactions and completed merchandising. Provided excellent customer service by engaging and connecting with customers to increase repeat customers and sales. Simultaneously balanced the needs of multiple customers in a fast-paced retail environment. Provided styling assistance to clients and recommended merchandise based on their individual needs. Sorted different styles/themes of clothing into one group on the sales floor.

• Merchandise Specialist, Digital Marketing Specialist · Alpha Delta Pi Sorority11-01-2018 – 12-01-2020

  Designed t-shirts for various chapter events and functions. Worked closely with and placed large orders with outside companies. Distributed t-shirts to members of the chapter in a timely, organized manner. Generated content for all social media pages, including Instagram, Facebook, and Twitter, on a weekly basis to increase brand awareness. Consulted with other chapter representatives to determine the best way to advertise chapter and Panhellenic events. Coordinated photoshoot for promotional content for Panhellenic Formal Recruitment 2019.

Education

• Savannah College of Art and DesignMaster of Arts - MA, Luxury and Brand Management
• East Tennessee State UniversityBachelor of Science - BS, Communication and Media Studies
• East Tennessee State UniversityMinor, Journalism
• East Tennessee State UniversityMinor, Fashion Merchandising
• Tennessee High SchoolHigh School Diploma, General Studies

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