Janelle G.

About

I have cultivated a diverse career in graphic design and marketing. As a Freelance Marketing & Branding Consultant since 2019, I have crafted engaging marketing materials and executed comprehensive design strategies across digital platforms. My tenure as Lead Marketing Manager at Spiritual Acceleration involved leading a digital product team and reshaping the brand's identity. At Accellix, I developed user personas and led social media campaigns, significantly enhancing user engagement. Previously, as a Graphic Designer at Morgan State University, I translated complex concepts into visually appealing designs, effectively communicating ideas to diverse stakeholders.

Experience

• Infographic Designer · Memphis-Shelby County Schools04-01-2024

  Collaborated with stakeholders to create infographics and reports for the Division of Early Childhood Education.

• Marketing & Branding Consultant · Freelance12-01-2019

  Crafted visually engaging marketing materials that effectively communicated intricate concepts, including website design & development, web copy, infographics, presentations, social media graphics, and video editing. Organized and maintained customer and business data, ensuring the seamless execution of marketing campaigns. Formulated and executed comprehensive design strategies across diverse digital platforms, resulting in cohesive and visually appealing branding. Spearheaded product and service launches by creating compelling visual identities, website designs, and enhancing pitch presentations. Collaborated on developing clear and compelling brand messaging for marketing initiatives and optimizing company website design to resonate with target audiences.

• Lead Marketing Manager · Spiritual Acceleration12-01-2021 – 01-01-2023

  Led a high-performing digital product team, overseeing the successful launch and scaling of multiple products from early stages to general availability. Communicated and strategized with critical business units to reshape Spiritual Accelerations brand identity and marketing strategy. Led the design and development for all B2C initiatives. Identified opportunities to design and develop internal tools to strengthen Spiritual Accelerations ecommerce capabilities. Served as a key point of contact for stakeholders, understood their design needs, and provided regular updates on project progress. Integrated stakeholder feedback into the design process to ensure design solutions aligned with client expectations.

• Graphic Marketing Manager · Accellix12-01-2021 – 12-01-2022

  Developed detailed user personas, improving understanding of target audiences and guiding user-centric design strategies. Initiated and maintained the company LinkedIn account in collaboration with the Sr. Marketing Manager. Led the development of user-centered social media campaigns that greatly expanded user engagement and brand recognition. Prepared and hosted design workshops to generate ideas to improve existing features.

• Graphic Designer · Morgan State University08-01-2014 – 02-01-2019

  Translated concepts into visually appealing designs across various mediums, including print, digital, and social media, capturing the essence of the schools brand and messaging. Delivered high-quality designs within tight deadlines, balancing efficiency with precision in a fast-paced and dynamic work environment. Effectively communicated complex ideas and strategies to diverse stakeholders, facilitating collaboration and consensus-building across teams for successful product launches.

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