Janelle Marpa

About

With a rich professional journey of 18 years, I am deeply immersed in the realms of digital innovation and creative strategy. My expertise lies in crafting cutting-edge, data-driven strategies that resonate on a deeply personal level, consistently placing clients ahead of the curve in their respective industries. My approach is uniquely tailored and inherently strategic, drawing upon a diverse background that spans multiple industries. This breadth of experience fuels my passion for developing narrative-driven campaigns that are not just engaging but also instrumental in fostering brand growth and loyalty in an ever-evolving digital landscape. Possessing core strengths like Individualization, Strategic Insight, a Zeal for Learning, Unwavering Responsibility, and Effective Arrangement, I am adept at delivering digital marketing solutions that are as innovative as they are impactful. Committed to driving continuous growth and staying at the forefront of innovation, I embrace the challenges and opportunities that come with shaping the future of digital engagement and creative content production.

Experience

• Business Director, Social · Cossette08-01-2024

  As a Business Director, Social at Cossette, responsible for overseeing social media strategies, managing client relationships, and driving business growth through innovative social media solutions.

• Freelance Consultant · Mindful Brand Marketing05-01-2017

  As a Freelance Consultant at Mindful Brand Marketing, provided strategic marketing and branding consultancy to clients, helping them enhance their brand presence and achieve business objectives.

• Director, Digital & Creative · Faulhaber12-01-2022 – 07-01-2024

  As Director, Digital & Creative at Faulhaber, led digital and creative teams to develop and execute innovative marketing campaigns, enhancing brand visibility and engagement.

• Senior Social Media Manager · YM INC.12-01-2021 – 12-01-2022

  As a Senior Social Media Manager at YM INC., managed social media platforms, developed content strategies, and increased audience engagement through targeted campaigns.

• Creative Designer · Encircled06-01-2021 – 12-01-2021

  As a Creative Designer at Encircled, designed visual content and branding materials to support marketing initiatives and enhance brand identity.

Education

• GrowclassCertificate, Marketing
• University of TorontoCertificate, Applied Mindfulness Mediation
• Seneca PolytechnicDiploma of Education, Graphic Design
• George Brown CollegeDiploma of Education, Fashion Techniques and Design

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