Jasmin Brennan

About

I’m a Senior Global Brand Marketer with a passion for strategy and campaign development, focusing on building globally recognised consumer brands. With over 6+ years of experience working across industries like fashion retail, finance, and FMCG; I specialise in creating and executing high impact integrated campaigns. I have a unique ability to bring focus to complex projects, thrive in taking actionable data into informed strategic decisions, and lead high performing teams within matrix organisations. Whether through commercial campaign execution, talent partnerships or social platform innovation, I bring a multidimensional approach to every project. Brand Storytelling | Integrated Campaign Marketing | Brand Strategy | Digital & Social Commerce Marketing | Partnerships | End-to-End Product Development & Go To Market

Experience

• Senior Global Brand Manager · the LEGO Group2024-01-01 –
• Global Brand Specialist, Global Brand Voice · the LEGO Group2023-01-01 – 2024-01-01
• Assistant Brand Manager · Pentland Brands2021-03-01 – 2023-01-01

  Responsible for the brand’s repositioning with Gen Z audiences across Apparel & Footwear through cultural campaigns, including a Roblox gaming experience; key retailer sell-ins including ASOS and JD Sports; partnership & talent gifting suite management with Outlook Festival; ‘Kickers Presents’ music platform on TikTok; and London Fashion Week product seeding.

• Assistant Brand Manager · AIB2019-10-01 – 2021-03-01

  Responsible for bringing the brand’s WE BACK BRAVE ethos to life through a customer first business strategy and key sector activities. Developed, created and drove the implementation of marketing activities in line with the organisation’s objectives. Executed marketing tactics to amplify the brand across multiple channels, delivering impactful marketing strategies that reached and resonated with the target market efficiently. Working with internal stakeholders, agency partners and customer IPSOS/ Kantar insights, in order to identify product growth opportunities across key market sectors. Ability to manage multiple projects simultaneously whilst continually delivering against strategic KPIs and targets.

• Junior Marketing Associate · AIB2018-09-01 – 2019-10-01

  Analysed customer online behaviour, end-to-end sales journeys and technical Search & SEO implementation across business web pages. Utilised skills in Google Analytics and Google Tag Manager to design KPI reports for senior product managers and identified key customer drop off points in online sales journeys.

• Freelance Writer · PretAirporter2017-02-01 – 2017-02-01

  Created quality content based on research and travel retail audience. Sourced appropriate PR materials to showcase product appropriately. Ensured content was written towards the target readership. Formulate text in line with editorial and formatting guidelines. Continuously worked to copy and draft deadlines.

Education

• Dublin Business SchoolHigher Diploma, Business Finance
• IOBQualified Financial Advisor
• University of GalwayMasters of Science, International Marketing and Exporting
• University of GalwayBachelor of Arts - BA, English and Classics

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