Anusha Varma

About

I have 15 years’ experience across The LEGO Group, Google Inc, and Deutsche Bank, and am currently working directly with startups, Founders and SME's as an independent consultant. My expertise is in combining complex problem solving with business and marketing strategy, and successfully delivering transformation initiatives. Here are some areas I can help you with: - Business strategy: business development, go-to-market strategy & execution, chief of staff - Product & Project Management: product innovation, product awareness and adoption, narratives and influencing - Cross-disciplinary marketing: product, brand, consumer, research, data analysis, campaign execution - eCommerce: eCommerce models, performance marketing, merchandising

Experience

• Digital Transformation Consultant - Consumer Research, Brand Strategy, Content Strategy, Automation · Global Financial Consultants Pte Ltd (GFC)02-01-2024

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• Marketing Advisor · Fewcents06-01-2023

  Advised and executed a successful brand relaunch for Fewcents. Key actions included: - Defining key personas (audience, pain points, need states, KPI's) - Designing a brand strategy - Advising on website design, style and tone of voice - Executing copywriting - homepage, product pages, case studies, blogs Post-relaunch on-going actions: - Developing new key marketing materials - case studies and presentations - Defining a content strategy with key pillars and success metrics - Executing website SEO and content strategy

• Digital Consumer Engagement Product & Marketing, APAC and China · LEGO Group02-01-2018 – 07-01-2022

  Identified new market opportunities to expand the LEGO Digital Ecosystem, elevating the consumer & brand experience, drove marketing pilots, co-owned the global media & marketing strategy for APAC, and owned the marketing work stream for a new digital innovation

• Senior Regional eCommerce Manager, SEA · LEGO Group10-01-2015 – 01-01-2018

  Defined the eCommerce strategy for the Southeast Asia (SEA) region including creating the eCommerce channel strategy, roadmap for development and proposed timeline for establishing eCommerce marketplace channels. Brought APAC LEGO store partners online and delivered omnichannel test and learn projects in collaboration with Global eCommerce

• Senior Account Manager, FMCG and Auto · Google Asia Pacific06-01-2011 – 08-01-2015

  Influenced Google's major traditional advertising clients to adopt digital marketing and technology solutions, increasing marketing reach and engagement with target audiences. conceptualized bespoke workshops and training sessions based on client business challenges to help brands on desired innovation journeys by supporting conceptualization, ideation, and execution. Customer portfolio included Unilever, McDonald's, Asia Pacific Breweries, Nestle, L'Oreal, Coca Cola and the Singapore Government Ministries

• Assistant Vice President, Prime Services · Deutsche Bank01-01-2005 – 01-01-2010

  Managed Hedge Fund clients (US$200 million US$1 billion in assets under management) based in Singapore, Hong Kong, and London, and drove revenue growth

Education

• Singapore Management UniversityBachelor's degree, Business Administration and Management, General
• St. Andrews Junior College, SingaporeGCE 'A' Levels, Liberal Arts and Sciences/Liberal Studies

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