Jasmine Alexandra

About

With a background in retail sales and hospitality, I transitioned into copywriting, discovering my passion for storytelling and customer connection. I have experience in the DTC space, working with Pottery Barn Kids and Parachute Home, covering sms and email marketing, social media, website copy, advertising, commercial and podcast scripts, SEO content writing, and more. As a freelance writer, I run the business Office of Unne, focusing on creative asset creation and brand consulting in digital marketing and copywriting. With over 5 years of formal copywriting experience across startup, agency, and corporate environments, I transform brand stories into measurable results.

Experience

• Copywriter · Pottery Barn KidsApril 2021 – April 2022

  Partnered with editorial and creative teams on high-level projects for Disney, Marvel, Sesame Street, and Peter Rabbit. Produced tailored copy across channels for web, email, social, SMS, and product descriptions. Wrote and edited long-format editorial writing, highlighting celebrity profiles and home makeover stories. Created natural, SEO-friendly content for Pinterest. Managed digital assets reaching audiences of 500k - 1.2M. Consistently delivered projects on time in a high-volume, deadline-driven environment.

• Brand Copywriter + Interim Associate Creative Director of Copy · Parachute HomeApril 2022 – May 2023

  Led, edited, and assigned projects during the Associate Creative Director's maternity leave, overseeing a team of two. Key role in catalog production (800k audience), email campaigns (up to 500k), and quarterly campaign ideation. Spearheaded editorial expansion and launch into a new home category (living room). Conceptualized and produced diverse assets (including website copy, email campaigns, social media, paid ads, catalog copy, product descriptions commercial) aligned with brand voice – increasing brand awareness, customer engagement, and revenue. Developed style guides, brand books, and brand voice guidelines to ensure consistency and accessibility. Coordinated with external teams to strategically leverage SEO keywords for web traffic, searchability, and conversion. Partnered with the sustainability team to craft messaging surrounding sourcing, certifications, and customer education. Supported the retail education and public relations teams to ensure a unified messaging, both internally and externally. Collaborated cross-functionally with 7 + departments daily and led monthly check-in meetings with each team.

• Freelance Copywriter + Brand Consultant · Office of UnneJuly 2020 –

  Craft persuasive, high-impact copy for DTC brands, enhancing audience engagement and building brand affinity through strategic storytelling and compelling narratives. Drive content strategies for small business clients by leveraging research and insights to boost brand visibility and engagement across digital channels. Adapt brand voice and messaging to create both polished, upscale tones and friendly, conversational styles, customizing communications to resonate with the desired audience(s). Produce diverse written content, including newsletters, social media posts, professional bios, website copy, and product descriptions, and long-form content using a balance of creativity and analytics to increase customer retention and conversion rates.

• Contract Copywriter · Pattern BrandsMay 2024 – July 2024

  Collaborated with the Marketing Communications Lead and Creative Strategy Lead to enhance editorial and paid ad performance. Infused fresh storylines and concepts into email flows, email marketing, website content, and paid social media ads. Integrated into the team for a three-month contract, maintaining a company email address, slack handle, and attended vital company-wide and creative meetings.

Education

• Fashion Institute of TechnologyBachelor of Science - BS, Advertising and Marketing Communications

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