Jasmine Lutz

About

Currently studying at UW-Madison for a BS in Graphic Design with a focus on UX design. I am set to graduate in May 2025 (yay!). I'm looking for opportunities that allow me to continue to grow as a UX/UI designer post-graduation. Along with my degree, I'll be leaving my college experience with a Certification in UX Design from Google and learnings from 2 design internships at PEOPLE Program and Brady Corporation. I'm super eager to keep learning & growing and I hope I can do so with your company! Thank you!

Experience

• PEOPLE Graphic/Web Design Intern · University of Wisconsin-Madison10-01-2023

  Redesigned the PEOPLE website with Figma, WordPress, and HTML/CSS, improving UX/UI and accessibility for students and parents/guardians. Designed logo concepts and facilitated 2 focus groups (8-10 students each) to gather user feedback and iterate on design, improving alignment with student needs/wants and brand identity. Elevated the visual identity by creating graphics and merchandise for over 1,000 PEOPLE students using Adobe CC.

• User Experience/Creative Design Intern · Brady Corporation06-01-2024 – 08-01-2024

  Collaborated with UX and Creative teams to redesign Brady’s corporate site using Figma and create marketing assets for over 1 million customers. Conducted UX testing on 40+ users with UserZoom, simplifying findings & discussing solutions to enhance accessibility and usability on US & UK websites. Contributed to 10+ design projects within an Agile framework, gaining experience in corporate collaboration and project management. Redesigned the Internal Brady Media Library Website and Logo for all Brady employees and distributors around the globe.

• Sales Associate · Jazzman Clothing10-01-2022 – 10-01-2023

  Worked in two boutique locations and helped cultivate up to $15,000 during each shift. Aided 100+ customers weekly with selecting apparel for formal events.

• Sales Associate · Goodwill Industries of Southeastern Wisconsin, Inc.08-01-2020 – 08-01-2022

  Managed significant cash and credit transactions from an assigned cash drawer. Fostered an efficient and enjoyable environment through close collaboration with co-workers.

Education

• University of Wisconsin-MadisonBachelor of Science - BS, Graphic Design
• CourseraGoogle UX Design Professional Certificate, User Experience Design
• Golda Meir High SchoolHigh School Diploma

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