Jeffrey Katz

About

With a Bachelor of Science in Industrial Design from Virginia Tech and an International MBA in Chinese/Asian Business from Bar-Ilan University, I have cultivated a diverse career in digital marketing and eCommerce. Currently, I serve as an Account Executive at Chatdesk, leveraging AI to enhance customer engagement for eCommerce brands. I am also the founder of Quarter Muffin, an agency specializing in social media sales strategies for platforms like Facebook, Instagram, and TikTok. My previous roles include consulting for Verizon and Sprinklr, where I managed social platforms and deployed social media management solutions. I began my career as a Social Media Analyst at Big Fuel, focusing on channel diagnostics and optimization. My expertise lies in integrating technology with marketing strategies to drive sales and improve brand presence across digital platforms.

Experience

• Account Executive · Chatdesk10-01-2023

  Chatdesk uses AI and on-demand experts to help eCommerce brands deliver 1:1 customer engagement. We turn comments and tickets into sales across your social media channels, email, chat, and SMS.

• Founder · Quarter Muffin10-01-2017

  Quarter Muffin is an eCommerce agency geared toward helping brands sell their products over Facebook, Instagram, and TikTok. We use a unique combination of Facebook and TikTok ads, market insights, and, most importantly, human-moderated targeting to boost your sales. Additional services include: social media brand management software, strategy, social listening, influencer marketing, analytics, reporting, partnership outreach, third-party social media tools, as well as ongoing support.

• Consultant, Social Platforms · Verizon08-01-2016 – 12-01-2017

  Managed software selection, analysis, and deployment of attribution and social platforms for Verizon's Wireless, FiOS, Go90, and Hum business units. SME for internal and agency questions pertaining to transitioning day-to-day operations to new platforms. Monitor and adjust campaign budgets in order to optimize gains achieved by social effort; meet daily with agencies to monitor current campaigns and to give insight into best ad placement and target for ROI.

• Consultant, Managed Services · Sprinklr01-01-2015 – 08-01-2016

  Headed deployment of social media management solutions at scale to help clients overcome business silos, streamline workflow, and achieve digital marketing goals. Delivered educational, onboarding, training, and competitive benchmarking programs to hundreds of client admins and end users worldwide.

• Analyst, Social Media · Big Fuel01-01-2014 – 05-01-2014

  Charted social media channel diagnostics, platform optimization recommendations, growth projections, social listening, database construction, and ad spend monitoring. Quantified in-depth analyses and reports on how to transform channel health.

Education

• Virginia TechBachelor of Science, Industrial Design
• Bar-Ilan UniversityInternational MBA, Chinese/Asian Business

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