Veronica Avondale

About

With a Bachelor of Science in Business and Marketing from Oglethorpe University and the International University of Monaco, I have built a robust career in social media marketing and project management. As the owner of Home Run Social Media since 2015, I have driven significant business growth for clients through strategic campaigns, achieving remarkable milestones such as 100M monthly views on TikTok and a 400K subscriber increase on Instagram and YouTube in just three months. My innovative strategies have strengthened brand identities and expanded social media presence. Previously, as a Project Manager at Wells Fargo, I managed complex projects, facilitated seamless transitions to Microsoft Dynamics CRM, and enhanced training programs, leading to a 30% increase in class participation. My expertise in negotiating, team leadership, and data analysis has consistently delivered exceptional results across various industries.

Experience

• Owner · Home Run Social Media01-01-2015

  As the founder and manager of a successful social media marketing agency, I have assisted clients to achieve new levels of business and sales growth through strategic marketing and advertising campaigns on various social media platforms. My direct and engaging social media marketing and advertising services have provided clients with customized roadmaps, specified audits, and insightful presentations that catered to their unique needs, resulting in significant business growth. Achieved an outstanding 100M monthly views on TikTok by effectively overseeing brand accounts. Developed innovative content and promotional strategies, resulting in a 400K subscriber growth on both Instagram and YouTube within just 3 months. Strengthened brand identity and social media presence by rapidly growing TikTok accounts with 550K followers within a month. Strengthened business partnerships and amplified company success by negotiating and creating commercial contracts for clients and influencers. Worked with Hiive, Zwilling, Hanckles, Pinkfong, Scout Bags, Nomatic Backpacks, Moon Magic Jewelry, Goalcast Media Company, Solo Stove, Maddluv, PlayShifu, and Truly Beauty.

• Project Manager · Wells Fargo06-01-2008 – 12-01-2014

  During this role, I acted as the primary liaison to the Microsoft consulting team, ensuring that the transition was executed with precision and resulted in increased efficiency for the group. As someone with a talent for program management, I took on the responsibility of designing and managing the logistical arrangements for Wells Fargo's Wholesale Banking Continuing Education course. My experience in negotiating favorable prices and maintaining productive relationships with event suppliers ensured that the course was not only seamless but also cost-effective. In addition, I consolidated multiple proprietary databases for Capital Finance Group, facilitating a smooth transition of SharePoint/CapIQ to Microsoft Dynamics CRM. Hired and led teams of social media professionals for both agencies and brands, resulting in seamless project execution and exceptional campaign outcomes. Successfully executed 20+ projects with varying priorities, tight deadlines, and a budget of 2MM, ensuring timely delivery and exceptional results. Analyzed attendance and engagement data, providing valuable insights to senior management that led to a significant 30% increase in nationwide class participation. Empowered 50 trainers with Superpower access, deploying CRM for Relationship Management teams across multiple cities, resulting in a substantial boost in project efficiency and productivity. Conducted extensive training for 100 professionals, including Relationship Managers, Auditors, Underwriters, and Syndicators, on the Concur site platform, resulting in streamlined corporate expenses and a smoother month-end close process.

Education

• Oglethorpe UniversityBachelor of Science - BS, Business / Marketing
• International University of MonacoBS, Business / Marketing

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