Jen Yotti

About

Ad agency veteran and business-savvy, sharp-thinking, deadline-meeting artisan and workhorse. Can write anything, but specializes in B2B marketing copy. Brings the experience, wisdom, and mileage to impress your clients with work that gets results. A clutch copywriter you can count on to come through every time, with the talent to dream up big ideas and the skill to nail the details. Note: If the portfolio or project links aren’t playing nicely with your browser, you can find everything at www.jenyotti.com.

Experience

• Advertising Copywriter · Jen Yotti2022-10-01 –

  I help ad agency clients impress their customers with copy that gets real results. - Led copywriting for T-Mobile for Business organic social media - Trained others to write for T-Mobile for Business - Wrote web and digital marketing copy for adtech clients.

• Senior Content Strategist · T-Mobile2020-07-01 – 2022-10-01

  Developed content for enterprise technology and educational small business websites. Wrote original content, reviewed and edited contributor content, and managed content planning.

• Senior Brand Manager · T-Mobile2019-09-01 – 2020-07-01

  Served as steward and guardian of the Sprint/T-Mobile brand. Reviewed marketing materials, trained employees on brand voice, and collaborated across teams.

• Content Strategist · T-Mobile2017-07-01 – 2019-09-01

  Created content strategies and content calendars, managed agency relationships, and contributed to brand consistency.

• Freelance Copywriter · Self-employed2016-09-01 – 2017-07-01

  Lit new sparks for brands in real estate development and construction industries. Wrote print and digital marketing materials and collaborated on brand identities.

• Associate Creative Director · RiskAnalytics2014-12-01 – 2016-08-01

  Helped launch internal agency, created brand identity, wrote marketing collateral, directed voiceover production, and ghostwrote content.

• Senior Copywriter · Two West2012-06-01 – 2014-12-01

  Contributed to high-profile campaigns, helped evolve company culture, and led development of quality control programs.

• Copywriter · Grey Healthcare Group (formerly Geoff Howe, now Wunderman)2006-09-01 – 2012-06-01

  Delivered marketing copy for healthcare clients, collaborated on creative concepts, and trained staff.

Education

• Wellesley CollegeBA, Linguistics

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