Jenni Ang

About

I’m a designer focused on creating thoughtful, consistent brand experiences across digital and physical touchpoints. I’ve worked with startups and studios alike, with experience spanning packaging, web, and content design—often sitting at the intersection of brand and marketing. At Shvéta Labs, I’ve helped shape how the brand shows up through its packaging, e-commerce site, and social presence, ensuring clarity and cohesion at every step. Whether I’m designing for print or prototyping in Figma, I care about systems, storytelling, and how design can be not only beautiful, but accessible, intentional, and meaningful in how it communicates. Portfolio: https://jenniang.com/

Experience

• Visual Design & Marketing · Shvéta Labs01-01-2024

  Led development of Shvéta Labs’ brand identity, crafting a visual system rooted in its philosophy. Designed packaging for primary and secondary SKUs, ensuring consistent use of materials, typography, and brand messaging across all products. Designed and prototyped the website, creating a seamless and on-brand e-commerce experience from Figma to Shopify. Co-directed and produced brand photography for product launches, campaigns, and social. Developed and executed a cohesive content strategy for Instagram, aligning visual language and messaging with brand values. Defined brand strategy, voice, and positioning, ensuring visual and messaging consistency across packaging, web, and social media.

• Graphics & User Interface Designer · Patch (MobLabs)01-01-2023 – 12-01-2023

  Created custom visual assets and branded assets to drive brand identity for the startup team in the technology, entertainment, and gaming industry. Worked with product and engineering team to design and refine original web and mobile user interfaces, and turned low-fidelity mockups into high-fidelity interactive prototypes ready for user testing. Designed social media campaigns to accurately represent the company’s vision, increasing overall engagements across social platforms such as Instagram and Twitter.

• Graphic Design Intern · Crayon Studio06-01-2022 – 08-01-2022

  Developed concepts, graphics, and layouts for product illustrations, and company logos for various beauty, fashion, and lifestyle brands. Supported the internal team's needs for various design assets, including packaging, advertisements and promotional materials, social content, photo editing, web design, illustration, and more. Worked with multiple local and international clients, including Chuck’s, Zalora, Motherchuckers, Gadis, PainFix, and more. Designed a successful Shopee promotion campaign for a new product launch at Chuck's, including their current banners on the platform. Created original merchandise designs for Gumme, which sold out within a week.

• Creative Design Intern · Eureka06-01-2021 – 08-01-2021

  Worked closely with Content Creators and designing posts, stories, posters, articles, and headers for a variety of platforms including Instagram, WeChat, and Eventbrite. Drafted and designed website layouts on Figma and creating them using Wix and Squarespace.

Education

• Parsons School of Design - The New SchoolBachelor of Fine Arts - BFA, Communication Design
• UWC Atlantic CollegeInternational Baccalaureate Diploma
• Marlborough College MalaysiaInternational General Certificate of Secondary Education (IGCSE)
• Garden International School

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