Jess Graham

About

Strategic Marketing Executive and Transformational Leader OPEN TO: Fractional CMO roles, Strategic Advisory, Executive Consulting, Board positions PROVEN IMPACT: Led transformational initiatives reaching 2B+ users at Instagram. Built AI safety research organization with Stuart Russell. Created $500M+ in measurable business results across Fortune 500s and high-growth companies. STRATEGIC EXPERTISE: Executive leadership and organizational transformation. Brand strategy and market positioning for complex technical products. Cross-functional team leadership in matrixed organizations. AI strategy, ethics, and safety communications. Product marketing and go-to-market strategy. P&L ownership and business model innovation. EXPERIENCE HIGHLIGHTS: Launched Instagram Reels. First marketing hire at two ventures, building award-winning brands 0-->1. Built and transformed functions at Meta, Visa with record-breaking engagement scores. Translates complex technical, scientific, and data insights into market strategies across multiple segments (business, consumer, policy, internal). Led teams through rapid pivots (COVID-19, regulatory changes, market shifts) INDUSTRIES: Technology, Financial Services, AI/ML, Consumer Products, Health & Wellness MODELS: B2C, B2B2C, B2B, Marketplace, SaaS SPECIALTIES: Strategic Planning, Brand Identity, Market Entry, Transformational Change, AI Implementation, Human-Centered Processes

Experience

• Senior Advisor · International Association for Safe & Ethical AI01-01-2024 –

  Merged LinkedIn role with resume details to stand up a new non-profit focused on AI safety and ethics; responsible for communications, positioning, brand identity and asset creation; website and channel development; social strategies; events; research; and general leadership. Involved in planning the inaugural Paris conference in 2025.

• Principal · Banquet10-01-2023 –

  Principal at a boutique consultancy delivering growth through product, brand, and marketing innovation. Notable engagements include NIANTIC SPATIAL - B2B Positioning and brand development, website creation, and event activation; CITIZEN WATCH - Prospective new product line evaluation and exploratory positioning for US market launch; Renee Crown Wellness Institute (UC Boulder) - Creation of product marketing strategies and infrastructure; INTERNATIONAL ASSOCIATION FOR SAFE & ETHICAL AI - Strategic Advisor and Fractional Communications Executive; Early Stage Advisory - Racquet Media Stesso, Brindle Boxer Kombucha, WithinEve (UK-based), WiseUp, and others.

• CMO and General Manager · Hologram Sciences01-01-2021 – 01-01-2023

  A DTC brand incubator on a mission to help consumers meet their wellness goals by reimagining personalised nutrition. As CMO, responsibility for marketing strategy and growth; as GM, owned P&L for women’s health product line Phenology.

• Global Head of Consumer Product Marketing · Instagram01-01-2020 – 01-01-2021

  Led product marketing for Instagram's highest-impact product launches reaching 2B+ users; managed a $50M+ marketing budget and cross-functional teams of 50+ people.

• Consumer Brand Marketing Director, Data & Privacy · Meta01-01-2019 – 01-01-2020

  Stood up new function for brand-level storytelling focused on data and privacy across Meta’s 3B+ user ecosystem; GTM for Privacy Check Up and Off Facebook Activity; led global marketing response to FTC order.

• Vice President, Brand, Product & Partnerships · Helix01-01-2016 – 01-01-2019

  Built the marketing function, launched brand, platform and products in partnership with major brands; led cross-functional teams and received industry recognition.

• Vice President, Marketing · Visa01-01-2013 – 01-01-2016

  Global marketing executive delivering new Visa products to market; led 22-person team; launched Capital One Venture Card and Visa Campaign Solutions.

• Senior Director, Marketing · Visa01-01-2010 – 01-01-2013

  Led data-driven marketing strategies, analytics, and knowledge management; supported profitability of bank partners; created frameworks to increase marketing impact.

• Director, Marketing · Visa01-01-2007 – 01-01-2010

  Developed campaigns leveraging Visa assets to grow card growth and usage; cross-functional collaboration with agencies and internal teams.

• Acquisition Marketing · HSBC01-01-2005 – 01-01-2007

  Ran acquisitions and activation for GM card portfolio including direct mail, telemarketing, digital, and events.

Education

• Smith CollegeBA, Sociology, Political Science
• University of BristolJYA, Sociology

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