Emily Horn

About

Creative and strategic leader with 18+ years shaping social, content, and brand strategies that drive cultural relevance and business growth. Experienced in building scalable content ecosystems and influencer partnerships that strengthen brand affinity and inspire engagement. Able to provide executive-level guidance to build and lead teams, optimize strategy, and execute high-impact campaigns across in-house and fractional roles.

Experience

• Head of Social / Executive Director, Social Media and Communications · Beachbody10-01-2021 – 08-01-2025

  Lead the strategic vision for brand storytelling across 15+ digital channels reaching 5M+ daily users. ● Oversaw content, influencer, and communications teams to drive innovation, growth, and engagement. ● Oversaw production of 1,000+ content assets, achieving 475% growth in impressions, 460% increase in accounts reached, and 81% boost in engagement YoY. ● Developed and executed innovative social-first content strategies, including long- and short-form videos, still images, graphics, captions, and memes aligned with business goals and platform best practices. ● Partnered with C-suite and cross-functional teams to align paid, owned, and influencer strategies, establish performance frameworks with analytics teams, and secure leadership alignment for 35+ brand launches. ● Conceived and launched the brand’s first original social content series with over 10M views, setting company benchmarks for cultural relevance and audience engagement. ● Unified messaging across all brand verticals through a comprehensive social rebrand. Produced social content for large-scale events (20K+ attendees) and key brand launches. ● Mentored and scaled a cross-functional team of 10 creatives and strategists, managing external agencies and community operations. ● Supported business development efforts through executive presentations and data-driven storytelling to grow partnerships and revenue.

• Vice President, Social and Partnerships · trestique11-01-2020 – 10-01-2021

  Senior leadership role driving social strategy, influencer marketing, and brand partnerships for an independent beauty brand focused on innovation and sustainability. ● Led integrated 360° marketing campaigns across social, digital, and experiential activations, translating brand values into culturally relevant content that resonated with audiences and drove revenue. ● Built and directed an expansive influencer and ambassador network of 1,500+ creators, crafting campaigns that grew influencer-generated sales by 418% and increased content output by 235%. ● Built and managed an in-house creative studio, overseeing all content production—from social-first creative to e-commerce, paid media, and CRM assets. ● Orchestrated brand-aligned events, including product launches, large-scale conferences with up to 40K attendees, and exclusive retail collaborations. ● Negotiated influencer contracts, ensuring creative control, rights management, and strategic alignment across platforms.

• Fractional / Freelance Consultant · Self - Employed01-01-2011

  Serve as a strategic partner and fractional social executive to brands and agencies, embedding within teams to define creative, influencer, and growth strategies that deliver measurable results. ● Conceptualize and direct integrated campaigns blending earned, social-first, and performance media. ● Advise brands on optimizing presence within the Creator Economy and emerging content formats. ● Lead client pitching, relationship development, and strategic storytelling. ● Key clients: Hello Sunshine, Tripadvisor, Townhouse Digital, Map Nerd, Kid & Coe, Proof, trèStiQue, and Bump Club & Beyond.

• Director of Development · Ryan Seacrest Foundation09-01-2011 – 07-01-2017

  Built and led brand development, marketing, and content strategy for a national nonprofit, expanding the “Seacrest Studios” brand across 10 U.S. cities. ● Created and executed content strategies that merged celebrity-driven storytelling with mission-focused campaigns, increasing social reach by 200% on Facebook and 550% on Twitter. ● Directed creative production for ribbon-cuttings, national summits, and digital campaigns—seamlessly integrating social, PR, and live event elements to maximize cultural and media impact. ● Cultivated and managed in-person and digital partnerships with A-list talent and their representatives across 10 U.S. cities, coordinating appearances, social media activations, content capture, and press as a key liaison.

• Director of Operations & Events · Generation Rescue2009-04-01 – 2011-10-01

Education

• University of MichiganBA, Sport Management and Communication
• UCLA ExtensionCourse: Major Gifts
• UCLA ExtensionCourse: The Art of Fundraising

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