Jessica D'Argenio Waller, MS, CNS, LDN

About

With a robust background in editorial leadership and health communication, I have carved a niche in content strategy and brand voice development. I hold a Master of Science in Nutrition and Integrative Health from Maryland University of Integrative Health, with a concentration in Herbal Medicine, and a Bachelor of Arts in Economics and Art History from McGill University. Currently, I serve as the Editorial Director at Motherly, where I direct content strategy and manage a team to produce impactful editorial initiatives. My previous roles include Health and Wellness Director and Senior Editor at Motherly, and Medical Review Board Editor at Verywell Health. I have also contributed significantly to Girls' Life Magazine as a Senior Editor, where I authored two books. My expertise lies in leveraging data insights for content optimization, ensuring brand consistency, and driving engagement across multiple platforms.

Experience

• Editorial Director · Motherly10-01-2022

  Direct Motherly's editorial content strategy, managing a team of editors and contributors to produce daily coverage plus larger features that strengthen brand voice (30MM monthly pageviews). Leverage data insights across content distribution channels (SEO, affiliate revenue, referral partnerships, email, social) to optimize by platform. Work closely with key stakeholders to produce Motherly's annual State of Motherhood Report; generate editorial initiatives to increase brand visibility and impact. Manage the Profit and Loss (P&L) budget for the department. Top-edit content across site verticals, focusing on storytelling, brand voice and thematic packaging. Collaborate with Brand Partnerships and Sales Marketing teams to plan, execute, and deliver multi-platform branded content initiatives, ensuring seamless integration of brand messaging and consistency across site, social media and email.

• Health and Wellness Director · Motherly02-01-2022 – 09-01-2022

  Owned Motherly’s health coverage, strengthening the brand's ability to stand tall in the realm of maternal and family health. Managed an assistant editor and a large team of contributing writers and health experts, providing constructive feedback. Implemented the overall SEO strategy for the vertical, proactively identifying new opportunities and curating a robust content calendar to drive engagement and visibility. Demonstrated skill in guiding health coverage across multiple platforms, including video, social media, email and branded content, in close collaboration with key stakeholders. Championed a metrics-first approach, leveraging data insights from Google Analytics and Looker to inform content decisions and identify revenue opportunities, successfully incorporating commerce strategies to meet targets.

• Health and Wellness Senior Editor · Motherly06-01-2021 – 02-01-2022

  Responsible for creating on-brand content with a foundation in SEO growth. Built out Motherly’s contributing health writer network, taking ownership of the freelance workflow. Collaborated cross-functionally to ensure health-related products, partnerships and initiatives were evidence-based and aligned with core company values. Analyzed data to ensure content strategy took a metrics-first approach.

• Medical Review Board Editor · Verywell Health03-01-2019 – 06-01-2021

  At Verywell Health, a top-5 health publisher, I was responsible for editing, expanding, and updating science-based health and nutrition content across a range of topics to ensure each article was comprehensive, accurate, and in line with the most current peer-reviewed research. Using SEO best practices, I produced detailed content briefs for Verywell's team of writers to use as a blueprint for creating new articles. As one of a core group of editors on Verywell's medical review board, I worked closely with a team of doctors and medical experts to ensure each article was well-sourced and medically sound.

• Senior Editor · Girls' Life Magazine05-01-2010 – 06-01-2021

  Girls' Life magazine is the top publication for teens in the country. As senior editor, I performed trend-forecasting and feature planning for all lifestyle verticals, including health, wellness, food, and style. I also produced 3 to 6 thoroughly researched newsworthy and evergreen health and wellness features for every issue, using an approachable, friendly voice for the publication’s teen audience. I collaborated on campaign strategy and branded content creation for clients such as NFL, Aeropostale, Kohl's, HarperCollins, Scholastic, Barbizon and Skechers. I also oversaw the copy workflow, top editing, proofing, and trafficking every page of the bimonthly print issue for production. In conjunction with Girls' Life, I have authored and produced two books published by Zondervan, an imprint of HarperCollins: The Best Party Book Ever (2015) and Redo Your Room (2014).

Education

• Maryland University of Integrative HealthMaster of Science (MS), Nutrition and Integrative Health, Concentration in Herbal Medicine
• McGill UniversityBachelor of Arts (B.A.), Economics, Art History

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